The North America flatbread market is accounted to US$ 40,439.0 Mn in 2018 and is expected to grow at a CAGR of 6.1% during the forecast period 2019 - 2027, to account to US$ 68,617.7 Mn by 2027.
A flatbread is a bread made with water, flour, and salt, and then thoroughly rolled into flattened dough. Traditionally, flatbread is an unleavened bread that is made without yeast. Flour, water, and salt are the main ingredients used for making flatbread. Other ingredients such as corn, rye, millet, and barley are also used for making flatbread. Flatbread products made from whole grain have high amounts of fiber, an essential nutrient that can help prevent obesity and also help reduce the risk of constipation, diabetes, heart disease, and high cholesterol. The North America flatbread market is segmented on the basis of product as - tortilla, naan, pita, and others. The pita segment in the North America flatbread market is estimated to garner the fastest-growing segment in the market. Pita is a family of leavened flatbreads which are usually baked from wheat flour. They are mainly prepared from wheat flour, salt, water, and yeast. Pita is baked at high temperatures ranging between 450-475?F. The heat in the oven converts water and the moisture in the dough into steam, causing the pita to puff up and form pockets. The pita breads is a delicious and versatile bread used in a number of middle-eastern cuisines. The crispy falafel balls are stuffed inside pita pockets. While, bits of pita are used to scoop dips and sauces such as hummus.
The North America flatbread market is segmented based on distribution channel as hypermarkets and supermarkets, bakeries, convenience stores, and others. The hypermarkets and supermarkets segment holds the largest share in the North America flatbread market, while the convenience stores segment is estimated to garner the fastest-growing segment. Flatbread manufacturers sell their products through various distribution channels to make their products accessible to a wide range of consumers. Among several distribution channel, supermarket and hypermarket have gained relative importance. Producers sell their product to distributors who provide those products to the hypermarkets and supermarkets, depending upon their demand. This proves to be beneficial as the product would get a good sales image in these stores; moreover, there would be no wastage of these products as the manufacturing would take place only on demand and in specific numbers.
North America flatbread market is segmented based on country as - US, Canada, and Mexico. The US holds the largest share in the North America flatbread market, which is followed by Mexico. A flatbread is made of flour, water and salt, rolled into flattened dough. Flatbreads are round or oblong, smooth or lumpy, plain or seasoned, and are used in varieties of ways such as scooping, dipping, or wrapping around a variety of fillings and food products. Among the various available bread products, flatbreads have become increasingly widespread in the US.
Some of the players present in North America flatbread market are American Flatbread Company, California Lavash, Conagra Brands, Inc., Evron Foods Ltd, Gruma, S.A.B. DE C.V, Klosterman Baking Company, Kontos Foods Inc., Kronos, Ol? Mexican Foods Inc., and Stonefire amongst the others.
The overall North America flatbread market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the North America flatbread market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the North America flatbread market.