The North America dried blueberry market is accounted to US$ 164.8 Mn in 2018 and is expected to grow at a CAGR of 6.7% during the forecast period 2019 - 2027, to account to US$ 293.7 Mn by 2027.
Blueberries are one of the most popular fruit in the world. With multiple application areas, blueberries are offered as fresh or processed fruit, juice, or dried or infused berries. Blueberries are used in different food products such as jellies, jams, and snack foods, additive to breakfast cereals. Most commonly available types of blueberries are highbush and lowbush blueberries. Blueberries are rich with fiber, nutrients, antioxidants, vitamin C, Vitamin K, and manganese, amongst others. The high antioxidant content helps to reduce DNA damage and act as anti-aging and anti-cancer. The North America dried blueberry market is segmented on the basis of product type as - freeze dried, sun dried, infused dried, and others. The freeze dried segment in the North America dried blueberry market is estimated to hold the largest share in the market. The freeze-drying process is used to preserve the food products without the use refrigeration or chemically preservatives. Vegetables, fruits, meats, fish, dairy products, herbs, etc., are among the food products that are preserved using the process of freeze drying. The freeze drying process involves lowering of the temperature of products below freezing point, followed by the application of high-pressure vacuum to extract water in the form of vapor. The vapor accumulated on a condenser converts back into ice, and in the final stage, a gradual temperature rise extracts all remaining moisture from the product.
The North America dried blueberry market is segmented based on nature as hypermarkets and conventional and organic. The conventional segment holds the largest share in the North America dried blueberry market, while the organic segment is estimated to garner the fastest-growing segment. Conventional farming is one of the most practiced farming methods because of its benefits to the producers and consumers such as availability and low product price. However, there are several disadvantages related to this method. Dried blueberries produced by conventional method may contain less nutrients. The conventional method involves the use of chemical fertilizers and pesticides, and these harmful chemicals can be absorbed by the crops, which are further consumed by animals and humans.
North America dried blueberry market is segmented based on end use as bakery products, confectionaries, dairy products, beverages, cereal & snack bars, and others. The bakery products holds the largest share in the North America dried blueberry market, which is followed by cereal & snacks bars. Bakery products majorly include bread, rolls, cookies, pies, pastries, and muffins, and the dried blueberries are used in the recipes of many bakery product variants. These are usually prepared from flour or meal derived from some form of grains like oats. Blueberries are used for enhancing the quality and flavor of products.
North America dried blueberry market is segmented based on distribution channel as supermarkets & hypermarket, convenience store, online, and others. The supermarket & hypermarket holds the largest share in the North America dried blueberry market, while the convenience stores segment has been estimated to grow at the fastest rate. Manufacturers sell their product to distributors who provide those products to the hypermarkets and supermarkets, depending upon their demand. This proves to be beneficial as the product would get a good sales image in these stores; moreover, there would be no wastage of these products as the manufacturing would take place only on demand and in specific numbers. The sales of dried blueberries through the hypermarkets and supermarkets is growing at high pace.
North America dried blueberry market is segmented on the basis of country as - U.S., Canada and Mexico. The U.S. holds the largest share in the North America dried blueberry market while, Mexico has been estimated to grow at the fastest rate. Demand for the dried blueberries is growing in the US, mainly due to rising concern related to obesity and weight gain among people. The major cause of the high obesity ratio in this region includes a lack of physical activity and poor diet. Further, obesity causes serious health problems including chronic illnesses caused by heart disease, diabetes, stroke, hypertension, and cancer, among others.
Some of the players present in North America dried blueberry market are CAL SAN Enterprises Ltd., Karen’s Naturals, Graceland Fruit, Inc., Fruit d'Or, Meduri Farms Inc, Naturipe Farms, LLC, Oregon Berry Packing, Inc., Mariani Packing Company, Shoreline Fruit LLC, and True Blue Farms amongst the others.
The overall North America dried blueberry market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the North America dried blueberry market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the North America dried blueberry market.