The consent management market in North America was valued at US$ 112.85million in 2019 and is projected to reach US$ 355.73million by 2027; it is expected to grow at a CAGR of 15.9% from 2020 to 2027.
In recent years, it has been noticed that several organizations across various industries have faced criticism because of customer's data leakage. Customer information is the prime resource of every organization, and securing the data is one of the critical tasks of the organization. However, in this digitalized era, the rise in cybercrime is affecting various organizations' brand value. Several organizations across industries have faced major challenges in securing their customer's data from cyber hackers in recent years. These incidents have led various large organizations as well as small & medium enterprises to opt for consent management solutions to protect the information of their customers. Therefore, the growing number of security breaches is creating an increasing demand for user data privacy, which is supporting the growth of the consent management market.
Based on the component, the consent management market is segmented into solution and services. The solution segment held the larger share of the consent management market in 2019. A consent management software ensures that businesses and websites maintain the needed regulatory measures and inform the visitors about the data that would be asked for consent for specific data-processing applications. In applications such as processing of personal data, automated decision making such as behavioral profiling, and overseas transfer of data, the presence of a consent management software eases down the processes. Comprehensive end-to-end consent management software provides all the publishers an efficient way to handle the user's consents, manage data subjects' requests, and eventually pass all consent-related data to the respective ad partners.
In North America region, the US is heavily hit by the coronavirus and has massive number of confirmed cases of coronavirus, as, compared to Canada and Mexico. The increase in positive cases are likely to impact businesses of diversified industries prevailing in North America. The US is known for making technologically developments due to presence of broad category of technology companies. Presence of IBM Corporation and OneTrust LLC will help in contributing towards the growth of the consent management market.
The overall North America consent management market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the consent management market. The process also serves the purpose of obtaining an overview and forecast for the North America consent management market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the North America consent management market are Crownpeak Technology, Inc., HIPAAT International Inc., IBM Corporation, Trustarc Inc., Onetrust, LLC, Piwik PRO, PossibleNOW, Inc., Rakuten Advertising, and Cybot are among a few players operating in the North America consent management market.
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Consent Management Market Landscape
4.1 Market Overview
4.2 PEST Analysis
 4.2.1 North America
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Consent Management -Market Dynamics
5.1 Market Drivers
 5.1.1 Growing number of Individual's Information Breaches across Various Industries
5.2 Market Restraints
 5.2.1 Adoption of Privacy Tools over Consent Management Solutions
5.3 Market Opportunities
 5.3.1 Technological Advancements
5.4 Market Trends
 5.4.1 Integration of Blockchain Technology
5.5 Impact Analysis of Drivers and Restraints
6. Consent Management Market - North America Analysis
6.1 Consent Management Market - Revenue and Forecast to 2027 (US$ Million)
7. North America Consent Management Market Analysis- By Component
7.1 Overview
7.2 North America Consent Management Market Breakdown, By Component, 2019 & 2027
7.3 Solution
 7.3.1 Overview
 7.3.2 Solution Market Forecast and Analysis
 7.3.2.1 Cookie management Overview
 7.3.2.2 Cookie management Market Forecast and Analysis
 7.3.2.3 Preference Management Overview
 7.3.2.4 Preference Management Market Forecast and Analysis
7.4 Services
 7.4.1 Overview
 7.4.2 Services Market Forecast and Analysis
8. North America Consent Management Market Analysis- By Deployment
8.1 Overview
8.2 North America Consent Management Market Breakdown, By Deployment, 2019 & 2027
8.3 On-Premise
 8.3.1 Overview
 8.3.2 On-Premise Market Forecast and Analysis
 Cloud
 8.3.3 Overview
 8.3.4 Cloud Market Forecast and Analysis
9. North America Consent Management Market Analysis- By Industry
9.1 Overview
9.2 North America Consent Management Market Breakdown, By Industry, 2019 & 2027
9.3 Retail
 9.3.1 Overview
 9.3.2 Retail Market Forecast and Analysis
9.4 Government
 9.4.1 Overview
 9.4.2 Government Market Forecast and Analysis
9.5 IT & Telecom
 9.5.1 Overview
 9.5.2 IT & Telecom Market Forecast and Analysis
9.6 BFSI
 9.6.1 Overview
 9.6.2 BFSI Market Forecast and Analysis
9.7 Healthcare
 9.7.1 Overview
 9.7.2 Healthcare Market Forecast and Analysis
9.8 Education
 9.8.1 Overview
 9.8.2 Education Market Forecast and Analysis
9.9 Media & Entertainment
 9.9.1 Overview
 9.9.2 Media & Entertainment Market Forecast and Analysis
9.10 Others
 9.10.1 Overview
 9.10.2 Others Market Forecast and Analysis
10. North America Consent Management Market - Country Analysis
10.1 North America Country Analysis
 10.1.1 North America: Consent Management Market, by Key Country
 10.1.1.1 US: Consent Management Market - Revenue and Forecast to 2027 (US$ Million)
 10.1.1.1.1 US: Consent Management Market, By Component
 10.1.1.1.1.1 US: Management Market, By Solution Type
 10.1.1.1.2 US: Consent Management Market, By Deployment
 10.1.1.1.3 US: Consent Management Market, By Industry
 10.1.1.2 Canada: Consent Management Market - Revenue and Forecast to 2027 (US$ Million)
 10.1.1.2.1 Canada: Consent Management Market, By Component
 10.1.1.2.1.1 Canada: Management Market, By Solution Type
 10.1.1.2.2 Canada: Consent Management Market, By Deployment
 10.1.1.2.3 Canada: Consent Management Market, By Industry
 10.1.1.3 Mexico: Consent Management Market - Revenue and Forecast to 2027 (US$ Million)
 10.1.1.3.1 Mexico: Consent Management Market, By Component
 10.1.1.3.1.1 Mexico: Management Market, By Solution Type
 10.1.1.3.2 Mexico: Consent Management Market, By Deployment
 10.1.1.3.3 Mexico: Consent Management Market, By Industry
11. Consent Management Market- COVID-19 Impact Analysis
11.1 North America
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 Merger and Acquisition
13. Company Profiles
13.1 Crownpeak Technology, Inc.
 13.1.1 Key Facts
 13.1.2 Business Description
 13.1.3 Products and Services
 13.1.4 Financial Overview
 13.1.5 SWOT Analysis
 13.1.6 Key Developments
13.2 HIPAAT International Inc.
 13.2.1 Key Facts
 13.2.2 Business Description
 13.2.3 Products and Services
 13.2.4 Financial Overview
 13.2.5 SWOT Analysis
 13.2.6 Key Developments
13.3 IBM Corporation
 13.3.1 Key Facts
 13.3.2 Business Description
 13.3.3 Products and Services
 13.3.4 Financial Overview
 13.3.5 SWOT Analysis
 13.3.6 Key Developments
13.4 Trustarc Inc.
 13.4.1 Key Facts
 13.4.2 Business Description
 13.4.3 Products and Services
 13.4.4 Financial Overview
 13.4.5 SWOT Analysis
 13.4.6 Key Developments
13.5 ONETRUST, LLC
 13.5.1 Key Facts
 13.5.2 Business Description
 13.5.3 Products and Services
 13.5.4 Financial Overview
 13.5.5 SWOT Analysis
 13.5.6 Key Developments
13.6 PIWIK PRO
 13.6.1 Key Facts
 13.6.2 Business Description
 13.6.3 Products and Services
 13.6.4 Financial Overview
 13.6.5 SWOT Analysis
 13.6.6 Key Developments
13.7 PossibleNOW, Inc.
 13.7.1 Key Facts
 13.7.2 Business Description
 13.7.3 Products and Services
 13.7.4 Financial Overview
 13.7.5 SWOT Analysis
 13.7.6 Key Developments
13.8 RAKUTEN ADVERTISING
 13.8.1 Key Facts
 13.8.2 Business Description
 13.8.3 Financial Overview
 13.8.4 SWOT Analysis
 13.8.5 Key Developments
13.9 CYBOT
 13.9.1 Key Facts
 13.9.2 Business Description
 13.9.3 Products and Services
 13.9.4 Financial Overview
 13.9.5 SWOT Analysis
 13.9.6 Key Developments
14. Appendix
14.1 About
14.2 Word Index
LIST OF TABLES
Table 1. Consent Management Market - Revenue and Forecast to 2027 (US$ Million)
Table 2. US: Consent Management Market, By Component -Revenue and Forecast to 2027 (US$ Million)
Table 3. US: Management Market, By Solution Type -Revenue and Forecast to 2027 (US$ Million)
Table 4. US: Consent Management Market, By Deployment -Revenue and Forecast to 2027 (US$ Million)
Table 5. US: Consent Management Market, By Industry -Revenue and Forecast to 2027 (US$ Million)
Table 6. Canada: Consent Management Market, By Component - Revenue and Forecast to 2027 (US$ Million)
Table 7. Canada: Management Market, By Solution Type - Revenue and Forecast to 2027 (US$ Million)
Table 8. Canada: Consent Management Market, By Deployment - Revenue and Forecast to 2027 (US$ Million)
Table 9. Canada: Consent Management Market, By Industry - Revenue and Forecast to 2027 (US$ Million)
Table 10. Mexico: Consent Management Market, By Component - Revenue and Forecast to 2027 (US$ Million)
Table 11. Mexico: Management Market, By Solution Type - Revenue and Forecast to 2027 (US$ Million)
Table 12. Mexico: Consent Management Market, By Deployment - Revenue and Forecast to 2027 (US$ Million)
Table 13. Mexico: Consent Management Market, By Industry - Revenue and Forecast to 2027 (US$ Million)
Table 14. List of Abbreviation
LIST OF FIGURES
Figure 1. North America Consent Management Market Segmentation
Figure 2. Consent Management Market Segmentation - By Country
Figure 3. North America Consent Management Market Overview
Figure 4. Solution Segment Held the Largest Market Share
Figure 5. Cloud Held the Largest Market Share
Figure 6. BFSI Held the Largest Market Share
Figure 7. North America: PEST Analysis
Figure 8. Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. North America Consent Management Market Impact Analysis of Drivers and Restraints
Figure 11. North America Consent Management Market - Revenue and Forecast to 2027 (US$ Million)
Figure 12. North America Consent Management Market Breakdown, By Component, 2019 & 2027 (%)
Figure 13. North America Solution Market Revenue and Forecast to 2027(US$ Mn)
Figure 14. North America Cookie Management Market Revenue and Forecast to 2027(US$ Mn)
Figure 15. North America Preference Management Market Revenue and Forecast to 2027(US$ Million)
Figure 16. North America Services Market Revenue and Forecast to 2027 (US$ Mn)
Figure 17. North America Consent Management Market Breakdown, By Deployment, 2019 & 2027 (%)
Figure 18. North America On-Premise Market Revenue and Forecast to 2027(US$ Mn)
Figure 19. North America Cloud Market Revenue and Forecast to 2027 (US$ Mn)
Figure 20. North America Consent Management Market Breakdown, By Industry, 2019 & 2027 (%)
Figure 21. North America Retail Market Revenue and Forecast to 2027(US$ Mn)
Figure 22. North America Government Market Revenue and Forecast to 2027(US$ Mn)
Figure 23. North America IT & Telecom Market Revenue and Forecast to 2027(US$ Mn)
Figure 24. North America BFSI Market Revenue and Forecast to 2027(US$ Mn)
Figure 25. North America Healthcare Market Revenue and Forecast to 2027(US$ Mn)
Figure 26. North America Education Market Revenue and Forecast to 2027(US$ Mn)
Figure 27. North America Media & Entertainment Market Revenue and Forecast to 2027(US$ Mn)
Figure 28. North America Others Market Revenue and Forecast to 2027(US$ Mn)
Figure 29. North America: Consent Management Market Revenue Share, by Key Country (2019 and 2027)
Figure 30. US: Consent Management Market - Revenue and Forecast to 2027 (US$ Million)
Figure 31. Canada: Consent Management Market - Revenue and Forecast to 2027 (US$ Million)
Figure 32. Mexico: Consent Management Market - Revenue and Forecast to 2027 (US$ Million)
Figure 33. Impact of COVID-19 Pandemic in North American Country Markets
The List of Companies - North America Consent Management Market
1. Crownpeak Technology, Inc.
2. HIPAAT International Inc.
3. IBM Corporation
4. Trustarc Inc.
5. ONETRUST, LLC
6. PIWIK PRO
7. PossibleNOW, Inc.
8. RAKUTEN ADVERTISING
9. CYBOT