The North America commenting systems market is expected to grow from US$ 35.90 million in 2019 to US$ 86.46 million by 2027; it is estimated to grow at a CAGR of 11.8% from 2020 to 2027.
Surging investment by industries to gain strong online presence is expected to accelerate the North America commenting systems market. As people spend maximum of their time on social media, social media marketing have become a major strategy than traditional marketing system. This has attracted various companies to invest a huge capital to build a good social media presence, which would enable them to capture a larger customer base and enhance customer experience. The brands reply to each customer’s comment on their pictures, videos, and other contents floated in the social media, which makes the post an interaction forum, thereby creating more interest in the brand. This has made several brands to invest in creating a strong social media presence over the years. This rise in investment by brands to develop a strong online presence is influencing the adoption of commenting systems in order to offer better customer experience, thereby contributing to the growth of the North America commenting systems market. On the other hand, technology companies across North America, such as Techcrunch, are investing in commenting systems to better engagement with their community. The company in October 2019 launched its commenting system, which is powered by Spot.IM. The system enables everyone to see when someone is typing a new comment, and comment using photos or GIFs. The solution also allows brands to find out top commenters and decide their target audience in the process. Thus, the rising advancements in the solutions are promoting retail brands to invest on them to make a strong online presence. The above-mentioned factors are contributing to the growth of the North America commenting systems market.
The US is a highly affect country in North America due to COVID-19. However, it has been observed that businesses have increased their online marketing initiatives and adopted other online strategies to attract both old and new customers during the pandemic. The close down of all retail outlets coupled with the social distancing norms laid down by the government authorities is affecting the investments by retail outlets. For instance, the sales of online grocery segment across the US recorded an increase by 210.1% due to the outbreak of the COVID-19. This shift in online shopping has also influenced the rise in presence of these online platforms across various social media platforms such as Facebook, Twitter, and Instagram. Thus, the above-mentioned factors are expected to positively impact the commenting systems markets across the region. On the other hand, the high adoption of work home culture across major economies such as the US and Canada is influencing the adoption of solutions that assists in simplifying work among teams working remotely. According to studies, more than 67% of enterprises across the US have adopted work home environment due to the pandemic. This high adoption of remote working is influencing the demand for real-time commenting systems in order to enable teams to work and make clear communication regarding a project. Thus, the outbreak of the COVID-19 is expected to influence the North America commenting systems market positively.
In terms of application, the large enterprises segment led the North America commenting systems market in 2019. The benefits such as simplifying complex and personal interaction processes and real-time commenting solutions are attracting large enterprises to adopt the commenting systems. In the recent time across any organization, social media or online marketing is considered as a core component. With the expansion of large enterprises, the distribution processes and operations across the retail industry are becoming complex, thereby creating demand for constant touch with clients for offering better customer experience. Commenting system solutions help address all concerns related to clients on real-time basis; thus, creating a good brand image of the company. The market for commenting systems for large enterprises is well-established and the advantages, such as real time solutions and better customer experience, provided by the commenting systems are expected to increase its demand from large enterprises sector, driving the growth of the North America commenting systems market.
The overall North America commenting systems market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the North America commenting systems market. The process also serves the purpose of obtaining overview and forecast for the North America commenting systems market with respects to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the North America commenting systems market. Commento, Inc.; Disqus; HyperComments; IntenseDebate; JLexArt; Muut, Inc.; and Viafoura are among a few players operating in the North America commenting systems market.