The North America broth market is expected to grow from US$ 1,369.08 million in 2019 to US$ 1,962.44 million by 2027; it is estimated to grow at a CAGR of 4.9% from 2020 to 2027.
The North America is anticipated to account for a remarkable share of the global broth market during the forecast period. The expansion of the retail industry along with high consumer reliability drives the growth of the North America broth market. The retail foot traffic in both mall stores and stand-alone stores has been reduced in the past few years, and it is likely to continue during the forecast period. Amazon and other digital disruptors hold a massive share in a slew of retail categories. Brands are now able to sell their products directly to consumers. Customer relationships are also now becoming digital-centric as consumers spend, on average, almost six hours on digital media daily. Digital channels are becoming the primary source for customers to purchase products, thus the retail market is growing
In terms of nature, the conventional segment led the North America broth market in 2019. Conventional products grow with the variety of powerful chemicals that help manage fertility, pests, and diseases. Animals that are raised in conventional farms and are grass fed may consume toxins from the fertilizers, pesticides and insecticides sprayed on the pastures. Furthermore, lead toxicity has been shown to be elevated in animals exposed to water and soil from nonorganic or conventional farms. Exposure to high amounts of lead can result in headaches, impaired growth, behavioral problems, lack of energy, learning difficulties, and more. This is of even greater concern for those who are drinking broth to help treat specific health ailments such as autoimmunity and allergies as avoiding all types of toxins is essential.
Bare Bone Broth, Bonafide Provisions LLC, Kettle and Fire Inc., Del Monte Foods Inc., Paleo Broth Company, Campbell Soup Company, McCormick & Company Inc., Unilever, Hain Celestial Group, The Manischewitz Company, and Epic Provisions LLC are among the players operating in the North America Broth market.
At present, major countries in North America are under lockdown due to the COVID-19 pandemic. In the most-affected countries in the region, isolation and social distancing measures have been imposed. The lesser production of goods and commodities is hampering the growth of the North America Broth market as the demand for these products has been declined since the past couple of months. The US has reported the highest number of COVID-19 confirmed cases in North America. The outbreak and measures taken to contain the spread of the novel coronavirus are hindering the food & beverages industry across the region, mainly due to disruptions in supply and distribution chain. In addition, the overall restrictions on manufacturing processes, research, and development activities are also restraining the North America broth market.
The overall North America broth market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the North America broth market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the North America broth market.