The baby finger food market in North America is expected to reach US$ 10,044.73 million by 2027 from US$ 5,775.80 million in 2019; it is expected to grow at a CAGR of 7.2% from 2020 to 2027.
Growing awareness regarding baby nutrition is bolstering the growth of the North America baby finger food market. The baby finger food market is getting a big boost from the increasing awareness about the role it plays in meeting infants' and toddlers' nutritional needs. Moreover, increased birth rate, attractive and safe packaging, and product innovations fuel the demand for baby finger food. Manufactures in the market are introducing baby finger food products that are low on artificial ingredients quotient. Infants and toddlers require an adequate amount of nutrition in their daily diet. Therefore, there is an increase in the demand for packaged baby finger foods with balanced nutrition value. Many companies are launching innovative food products with minimal preservatives and adequate nutritional content. These products are prepared with utmost care and hygiene to prevent contamination and ensure infants' safety. Increase in awareness about nutrition, rise in organized retail marketing, and urbanization paired with a significant increase in population of working women are some of the key factors boosting the baby food industry growth. Besides, this food has become an essential for babies of working mothers. Growing demand for organic and natural baby finger food is among the other factors expected to positively influence the growth of the baby finger food market.
Based on product type, the prepared segment dominated the North America baby finger food market. Prepared form of baby finger food are food products which are ready to serve and are convenient food options. Such type of products requires no further cooking and can be directly be consumed by the babies. Rapid urbanization along with change in working demographics have encouraged the adoption of convenience-oriented lifestyles, thereby increasing the demand for prepared baby finger foods. Prepared food is ready-to-serve and eat; hence it has garnered attention worldwide. It mainly includes sweet and savory baby finger food items, such as puffs, biscuits, porridge, purees, and squash, which can be readily consumed. The prepared baby food segment is anticipated to record the highest growth rate during the forecast period, owing to growing demand for nutritious and convenient form of baby food products. As many people are aware of the importance of proper nutrition for babies and what that entails, they are looking for prepared and packaged baby finger foods to meet their needs. The ease and convenience provided by these baby products offer parents lesser time in manual preparation of baby foods. They can simultaneously take care of the babies. This, in turn, is anticipated to drive the market during the forecast period.
COVID-19 pandemic has affected industries and economies in various countries due to lockdowns, business shutdowns, and travel bans. The US has the highest number of confirmed cases of COVID-19, compared to Canada and Mexico. This is likely to impact the consumer food & beverages industry in the region as, due to the COVID-19, the supply chain is likely to get affected. In addition, the overall manufacturing processes, research, and development activities are also likely to impact the market growth.
The overall North America baby finger food market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the North America baby finger food market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the North America baby finger food market. Key players operating in the North America baby finger food market include Hero Group; Little Dish; Nestlé SA; Kraft-Heinz, Inc.; The Hain Celestial Group, Inc.; and Lotus Bakeries Corporate.