The 3D display market in North America is expected to grow from US$ 183.27 million in 2019 to US$ 855.45 million by 2027; it is estimated to grow at a CAGR of 22.8% from 2020 to 2027.
The present 3D display market is in its nascent stages of growth cycle and companies operating in this market are investing heavily in research and development to bring successful 3D display systems to the commercial market. The current key application areas of current 3D displays is in marketing and advertising sectors. Medical, automotive, and defense are expected to be some of the largest growth potential areas for the demand of 3D displays. The prospective application areas of 3D display technologies could be unprecedented in number depending on the positive growth and technology development in the market. To enable this, 3D display technology and system developers along with end-user industries are taking several initiatives like partnerships and investments such as, in 2020, Continental announced the launch of its volume-production display featuring an autostereoscopic 3D technology in its HMC Genesis GV80 variant. In addition to this, the company is developing a new 3D display based on 3D Lightfield Technology from Leia Inc. to ensure an immersive 3D experience for front and back passenger in cars. Additionally, high-tech applications of enhanced 3D display technologies in end-user industries is expected to fuel the demand for 3D displays in North America.
Based on type, the autostereoscopic 3D display segment led the North America 3D display market in 2019. Stereoscopic 3D is a method which generates an illusion of depth in moving images by projecting two slightly varied images to the left and right eye of the observer, which is based on the characteristics of the human visual system. The stereoscopic 3D technology was developed in the initial years of the 21st century and the technology gained significant traction after the massive success of the 3D movie Avatar in 2009. With the increasing popularity of 3D content in movie business in the initial years of the previous decade, the stereoscopic 3D technology experienced massive traction as the market was flourishing with 3D TVs and monitors. Furthermore, gaming console manufacturers, such as Sony and Nintendo, offered stereoscopic 3D gaming in a console format in their gaming console PlayStation 3 and Nintendo 3DS, respectively. Stereoscopic 3D was also available for PC gamers through river-based solutions offered by NVidia. Meanwhile, growing use of stereoscopic 3D display in medical applications is among other factors driving the stereoscopic 3D display segment.
North America is one of the most important region for the adoption and growth of new technologies due to favorable government policies to boost innovation, presence of huge industrial base, and high purchasing power especially in developed countries such as the US and Canada. Hence, any impact on the growth of industries is expected to affect the economic growth of the region in a negative manner. The US is a prominent market for 3D display due to growing media and entertainment industry and rising focus on designing 3D enabled smartphones and TVs. The huge increase in the number of confirmed cases and rising reported deaths in the country is affected both manufacturing and sales of materials associated with 3D displays. The factory and business shutdowns across the US, Canada and Mexico negatively impacted the adoption of 3D display market. North America region is home to a large number of manufacturing and technology companies and thus the impact of coronavirus outbreak is anticipated to be quite severe till Mid-2021. The region is expecting market recovery and economic improvement with the start of the COVID-19 vaccination. However, companies risks still remain with the market uncertainties from tough business environment associated with unfavorable foreign exchange rate, raw material price and logistics cost.
The overall North America 3D display market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the North America 3D display market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the North America 3D display market. AU Optronics Corp.; Fujifilm Corporation; Innolux Corporation; Leia Inc.; LG Electronics Inc.; Light Field Lab, Inc.; Looking Glass Factory Inc; Mitsubishi Electric Corporation; Panasonic Corporation; Samsung Electronics Co., Ltd.; Sharp Corporation; Sony Corporation; Toshiba Corporation are among the key players operating in the North America 3D display market.