Moringa tea is basically prepared from the leaves of a plant called Moringa Oleifera and is usually called the drumstick tree. Among all other tea beverages available in the market, including the popular matcha tea, moringa tea is gaining high popularity due to the health benefits associated with it. Henceforth, this segment is expanding in the market because of its demand mainly among health-conscious consumers also tea lovers. Along with 100% caffeine-free properties, moringa tea offer several health benefits, due to which consumers are adopting this product.
MARKET SCOPE
The "Global Moringa Tea Market Analysis to 2028" is a specialized and in-depth study of the food and beverage industry with a special focus on the global market trend analysis. The report aims to provide an overview of the moringa tea market with detailed market segmentation by type, category, distribution channel, and geography. The report provides key statistics on the market status of the leading moringa tea market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on type, the global moringa tea market is segmented into loose, bags, and others
- Based on category, the global moringa tea market is segmented into organic and conventional
- Based on distribution channel, the market is bifurcated into supermarkets and hypermarkets, convenience stores, online retail, and others
MARKET DYNAMICS
Drivers
- Moringa is known as a super food with more than 7 times vitamin C compared to oranges, due to this nutritional profile, it is gaining popularity
- Growing preferance for caffeine-free beverages
- Easy availability of moringa tea through both online and offline retail channels
Restraints
- Lack of knowledge regarding the benefit of moringa among some consumers may restrict the market growth.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The moringa tea market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both the demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the moringa tea market in these regions.
IMPACT OF COVID-19 ON MORINGA TEA MARKET
As of June 2021, the US, India, Brazil, Russia, Spain, France, the UK, Turkey, and Italy, are some of the worst affected countries in terms of confirmed cases and reported deaths. The COVID-19 is affecting economies and several industries in different countries due to lockdowns, travel bans, and business shutdowns. The shutdown of various manufacturing plants and factories has also been affected the global supply chains also negatively impacted the manufacturing, delivery schedules, and sales of goods in the global market. In addition, the global travel bans further imposed by countries in Europe, Asia-Pacific, and North America are also affecting business collaborations as well as partnership opportunities.
Due to the Covid-19 pandemic, the food and beverage industry is also facing huge losses, which is further impacting the world economy. It has further disrupted the transportation system and disrupted the supply of raw materials. The disruptive value chain has had a negative impact on the raw material supply, which, in turn, is impacting the growth of the moringa tea market. However, as the economies are planning to revive their operations, the demand for moringa tea is presumed to rise since consumers are buying food products through online retailers and increasing demand for more food products. Some of the safety measures followed by the food processing companies include limiting direct contact with delivery person & visitors, strengthening & communicating proper hygiene practices, and conducting complete sanitations & eliminating personnel contact during shift changes. With all these factors, it can be presumed that in post-pandemic times, the demand for these products will take a hike.
MARKET PLAYERS
The report covers key developments in the moringa tea market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved the way for the expansion of business and the customer base of market players. The market players from the moringa tea market are anticipated to lucrative growth opportunities in the future with the rising demand for moringa tea in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the moringa tea market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the key development in the past five years.
- Aayuritz Phytonutrients Pvt. Ltd
- Ancient Greenfields Pvt Ltd.
- Asia Botanicals Sdn Bhd
- Bio moringa Oleifera Gmbh
- Earth Expo Company
- Green Earth Products Pvt. Ltd.
- Grenera
- Kuli Kuli, Inc.
- Philippine Moringa
- Rainforest Herbs
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.