Mobile money refers to the technology of storing, spending, and transacting money through mobile devices. The technology is gaining traction on account of rapid rise in the number of mobile users and idea of cashless economy. Growing infrastructure of e-commerce and advantages over traditional banking applications are also contributing to the growth of mobile money market in the developing regions. Countries of APAC region are expected to experience profound growth on account of increasing penetration of smartphones in the region and adoption of technology.
MARKET DYNAMICS
The mobile money market is anticipated to grow in the forecast period owing to increasing government initiatives promoting cashless modes of payment in developing countries such as India. Moreover, rise in digital mode of payments across businesses and organizations are further likely to propel the market growth. However, data security concerns remain a critical factor for the growth of the mobile money market during the forecast period. On the other hand, the growth of NFC-enabled mobile devices are likely to offer significant growth opportunity for the market in future.
MARKET SCOPE
The "Global Mobile Money Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of mobile money market with detailed market segmentation by mode of transaction, payment type, application, and geography. The global mobile money market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading mobile money market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global mobile money market is segmented on the basis of mode of transaction, payment type, and application. Based on mode of transaction, the market is segmented as mobile apps, QR codes, point of sale, mobile banking, and others. On the basis of the payment type, the market is segmented as person to person, business to person, person to business, and business to business. The market on the basis of the application is classified as bill payments, money transfers, travel and ticketing, merchandise and coupons, and others.
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REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global mobile money market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The mobile money market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting mobile money market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the mobile money market in these regions.
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MARKET PLAYERS
The reports cover key developments in the mobile money market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from mobile money market are anticipated to lucrative growth opportunities in the future with the rising demand for mobile money in the global market. Below mentioned is the list of few companies engaged in the mobile money market.
The report also includes the profiles of key mobile money companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
- Alipay
- Amazon.com, Inc.
- Bharti Airtel Limited
- Gemalto (Thales Group)
- Google LLC
- Mastercard Inc
- Orange SA
- Paypal Holdings Inc
- Paytm
- SAMSUNG
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