MARKET INTRODUCTION

A rising number of smartphones and tablets are driving the growth of the mobile games market. Changing gamer preferences from PC and console games to mobile games is a growing demand for the mobile games market. The availability of free games for mobile is further accelerating the growth of the mobile games market. Growing inclination toward high-end gaming is also propelling the growth of the market.

MARKET DYNAMICS

The growing use of smartphones and tablets, coupled with the increasing penetration of games, are fueling the growth of the mobile games market. Increasing product development and product launches for mobiles is also a factor that triggers the growth of the mobile games market. An increasing number of tablets and smartphones provide easy access to the internet, thereby creating a vast opportunity for game developers in the mobile games market. The growing popularity of games on mobile is expected to drive the growth of the mobile games market.

MARKET SCOPE

The "Global Mobile Games Market Analysis To 2027" is a specialized and in-depth study of the mobile games industry with a special focus on the global market trend analysis. The report aims to provide an overview mobile games market with detailed market segmentation by device type, operating system, and geography. The global mobile games market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading mobile games market players and offers key trends and opportunities in the mobile games market.

MARKET SEGMENTATION

The global mobile games market is segmented on the basis of device type, operating system. On the basis of device type the market is segmented as smartphones, tablets. On the basis of operating system the market is segmented as android, iOS, windows.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global mobile games market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The mobile games market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting mobile games market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the mobile games market in these regions.

MARKET PLAYERS

The reports cover key developments in the mobile games market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from mobile games market are anticipated to lucrative growth opportunities in the future with the rising demand for mobile games in the global market. Below mentioned is the list of few companies engaged in the mobile games market.

The report also includes the profiles of key mobile games companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Activision Blizzard, Inc.
- Electronic Arts Inc.
- Glu Mobile Inc.
- Nintendo Co., Ltd.
- Rovio Entertainment
- SoftBank Group Corp.
- Take-Two Interactive Software, Inc.
- Tencent Holdings Ltd.
- Ubisoft
- Zynga Inc.