Mobile CRM is an application that enables the user to keep track of customer relationship and management activities. Increasing demand for access to critical information in real time and the growing popularity of mobile devices are the major factors that are aiding the growth of the mobile CRM market. The mobile CRM market is highly fragmented with the presence of a large number of well-established as wells as tier 2 companies.
MARKET DYNAMICS
Growing focus on customer engagement, adoption of mobile CRM solutions by SMEs, and the growing popularity of mobile devices are the major factors that are expected to drive the growth of Mobile CRM market. However, the complicated integration of the mobile device with CRM solution and privacy concerns are the major factors that are expected to drive the growth of the mobile CRM market. The companies operating in the mobile CRM market are focusing on providing advanced solutions to attract more customers and generate more revenues.
MARKET SCOPE
The "Global Mobile CRM Market Analysis to 2028" is a specialized and in-depth study of the Mobile CRM industry with a special focus on the global market trend analysis. The report aims to provide an overview of Mobile CRM market with detailed market segmentation by deployment, enterprise-size, industry vertical and geography. The global Mobile CRM market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Mobile CRM market players and offers key trends and opportunities in the Mobile CRM market.
MARKET SEGMENTATION
The global Mobile CRM market is segmented on the basis of deployment, enterprise-size and industry vertical. Based on deployment, the market is segmented as on-premise and cloud. On the basis of enterprise-size the market is segmented as SMEs and Large enterprises. Based on the industry vertical the market is segmented into healthcare, BFSI, travel and hospitality, media and entertainment, retail and consumer goods, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Mobile CRM market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The Mobile CRM market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting Mobile CRM market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the Mobile CRM market in these regions.
MARKET PLAYERS
The reports cover key developments in the Mobile CRM market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from Mobile CRM market are anticipated to lucrative growth opportunities in the future with the rising demand for Mobile CRM in the global market. Below mentioned is the list of few companies engaged in the Mobile CRM market.
The report also includes the profiles of key Mobile CRM companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Insightly, Inc.
- KAPTURE
- LeadSquared
- Microsoft Corporation
- Oracle Corporation
- Pipedrive
- Repsly, Inc.
- Salesforce.com
- SAP SE
- Zoho Corporation
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.