Mobile apps analytics refers to solutions offered by different companies for the monitoring of operations and performances of different applications (apps) in smartphones, tablets, etc. and web analytics includes a set of approaches applied to maximize online as well as e-commerce activities. Mobile apps and web analytics extract and classifies qualitative and quantitative data to identify as well as analyze on-site and off-site trends and patterns. The rising demand for quick decision-making capabilities among various companies across several industries is driving the mobile apps and web analytics market in the current scenario.
MARKET SCOPE
The "Global Mobile Apps and Web Analytics Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the mobile apps and web analytics market with detailed market segmentation by component, application, industry vertical, and geography. The report provides key statistics on the market status of the leading mobile apps and web analytics market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on component, the global mobile apps and web analytics market is segmented into solution and services.
- On the basis of application, the market is segmented into mobile advertising and marketing analytics, search engine tracking and ranking, marketing automation, content marketing, in-app and web behavioral analysis, application performance and advertising optimization, and others.
- Based on industry vertical, the market is segmented into BFSI, IT and telecom, healthcare and life sciences, retail and ecommerce, travel and hospitality, government, media and advertisement, transportation and logistics, and others.
MARKET DYNAMICS
Drivers:
- Growing adoption of advanced technologies by several companies in developing as well as developed regions to enhance the marketing activities is driving the growth of the mobile apps and web analytics market.
- Growing use of mobile apps along with the increasing awareness regarding the effective use of huge amounts of unorganized random data as well as the enhanced performance of web analytics by diverse enterprises is expected to offer potential opportunities to mobile apps and web analytics market.
Restraints:
- Privacy and security concerns are a major concern that could hamper mobile apps and web analytics market growth.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The mobile apps and web analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the mobile apps and web analytics market in these regions.
IMPACT OF COVID-19 ON MOBILE APPS AND WEB ANALYTICS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the mobile apps and web analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from mobile apps and web analytics market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the mobile apps and web analytics market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Adobe
- Google LLC
- IBM
- Microsoft
- Oracle
- Salesforce.com, Inc.
- SAS Institute Inc.
- TABLEAU SOFTWARE, LLC
- TIBCO Software Inc.
- Webtrends