The mobile anti-malware solutions offer protection to mobile devices against unwanted short message services, push messages, applications, viruses, malware, Trojans, spyware, and others that access data without the users' knowledge. The malware attacks are one of the most cultured challenges of cybersecurity. These threats discover and exploit vulnerabilities and then use such recognized vulnerabilities for a further assault into a mobile network. The mobile anti-malware provides full life-cycle protection against zero-day and phishing threats with a complete in-depth defense framework.
MARKET SCOPE
The "Global Mobile Anti-Malware Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the mobile anti-malware market with detailed market segmentation by operating system, organization size, vertical, and geography. The report provides key statistics on the market status of the leading mobile anti-malware market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on operating system , the global mobile anti-malware market is segmented into android OS, Apple OS, Windows OS, BlackBerry OS, and others
- On the basis of organization size, the market is segmented into SMBs and large enterprises
- based on vertical, the market is segmented into BFSI, healthcare, retail, media and entertainment, utilities, telecom and IT, and Others.
MARKET DYNAMICS
Drivers:
- The increasing number of malware attacks on smartphones and the increase in adoption of the "bring your own device" (BYOD) concept among organizations are some of the major factors driving the growth of the mobile anti-malware market.
- Moreover, there has been a growth in cyber-attacks due to the immense penetration of the internet into the lives of the masses and the rising dependency on this medium for communication, which is anticipated to boost the deployment of anti-malware software.
Restraints:
- Lack of awareness may hinder the growth of mobile anti-malware market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The mobile anti-malware market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the mobile anti-malware market in these regions.
IMPACT OF COVID-19 ON MOBILE ANTI-MALWARE MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the mobile anti-malware market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from mobile anti-malware market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the mobile anti-malware market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Avast Software s.r.o.
- Bitdefender
- ESET, spol. s r.o
- AO Kaspersky Lab.
- Lookout, Inc.
- Malwarebytes Inc.
- McAfee, LLC
- Sophos Ltd
- Avira
- Microsoft