Mobile analytics supports to measure both application usage and revenue. Furthermore, the tool allows business owners to keep track of the new trends and make smart data-driven decisions, thus growing customer engagement as well as monetization for an app. Furthermore, the emergence of mobile analytics is supporting increasing brand awareness among customers. Also, the tool further allows enterprises to conduct quality measurements. Mobile analytics plays an essential role in performing an ad-hoc investigation of complete mobile activity.
MARKET SCOPE
The "Global Mobile Analytics Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the mobile analytics market with detailed market segmentation by type, deployment, industry vertical, and geography. The report provides key statistics on the market status of the leading mobile analytics market players and offers key trends and opportunities in the market.MARKET SEGMENTATION
? Based on type, the global mobile analytics market is segmented into application performance analytics, marketing campaign analytics, and others.
? On the basis of deployment, the market is segmented into on-premises, cloud, and hybrid.
? Based on industry vertical, the market is segmented into BFSI, retail, e-commerce, telecom and IT, media and entertainment, and others.
MARKET DYNAMICS
Drivers:
? Increasing penetration of smartphones, increasing adoption of a diverse number of mobile applications, and the need for user retention in the mobile application are some of the significant factors driving the growth of the mobile analytics market.
? Growing demand to manage apps efficiently and adopt versatile marketing strategies for apps are some of the factors anticipated to propel the growth of the mobile analytics market.
Restraints:
? Privacy concerns associated with utilizing mobile data is the major factor which may restrain the growth of the mobile analytics market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The mobile analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the mobile analytics market in these regions.
IMPACT OF COVID-19 ON MOBILE ANALYTICS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the mobile analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from mobile analytics market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the mobile analytics market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
? Adobe Systems Inc.
? Amazon Web Services, Inc.
? App Annie
? CleverTap
? Flurry
? Google Inc.
? Upland Software, Inc.
? Mixpanel Inc.
? Pendo.io
? Microsoft Corporation
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.