mindfulness meditation application Market

The mindfulness meditation application market size is projected to grow from US$ 533.2 million in 2022 to US$ 2,633.4 million by 2028; the mindfulness meditation application market share is estimated to grow at a CAGR of 30.5% from 2022 to 2028.

The incorporation of technology into meditation has a human-centered approach, leading to increased adoption rates and driving the market growth. Various meditation techniques are being developed and used, with mindfulness meditation being the most popular among meditators. Meditation apps can be downloaded on a wide range of smart devices, including phones, tablets, laptops, computers, and TVs, enabling users to meditate anytime and anywhere, even in a busy environment. Buddhify is an example of a meditation and mindfulness app that caters to a diverse audience and allows users to specify their activity, after which the app provides a suitable meditation session tailored to the user's current environment. With the help of technologies such as binaural beat music and sound charts, deep delta states become more accessible. The most significant advantage of technology in meditation is its ability to help users attain a meditative state faster, especially beneficial for beginners seeking to experience the benefits of meditation. This increased integration of smart technologies in meditation is a driving force behind the growth of the mindfulness meditation application market.

Europe has a significant share in the global mindfulness meditation application market, which is projected to increase significantly during the forecast period. The region has numerous companies providing mindfulness meditation applications, leading to intense competition among the major players such as Flowvr, The Meditation Company, 7mind, Pop & Rest, Samten, Asana Rebel, Yocalm, DeepH, Jinglow, and Mind Hero. The increasing awareness of people to alleviate anxiety, improve sleep quality, enhance focus, manage weight, and develop other health benefits is driving the demand for meditation applications. Furthermore, the COVID-19 pandemic has resulted in an increased interest in virtual meditation to cope with stress, anxiety, and other mental and emotional challenges caused by social distancing and the pandemic. Among European countries, stress and anxiety reduction, concentration and memory enhancement, and work and school performance improvement are the key reasons for adopting meditation practices. The growing demand for health and wellness apps in Europe has prompted app developers to introduce new applications in the competitive market, with around 71,000 health and mobile fitness apps released by the end of 2020.

The year 2020 saw a 13% increase in the number of newly released health and wellness mobile apps compared to the previous year, according to YPulse data. The search for yoga and meditation apps also witnessed a 65% increase between 2019 and 2020 as more individuals resorted to applications to manage their stress and anxiety. This has propelled the growth of the mindfulness meditation application market by increasing its user base. The benefits of mindfulness meditation have been scientifically proven, with research presented at ESC Acute Cardiovascular Care 2021, an online scientific congress of the European Society of Cardiology, showing that it improves the quality of life and reduces fear of activity in heart attack patients. Furthermore, the launch of new apps from startups is also contributing to market growth. For example, in January 2021, Escala Meditando, a Spanish-language meditation app, was launched in the children's category to enhance concentration, creativity, and academic performance in children, while also reducing aggression and violence. Therefore, the launch of new products is expected to accelerate market growth during the forecast period.

In 2020, Europe was hit hard by the COVID-19 pandemic, resulting in strict lockdowns and social distancing measures. Although Western European countries such as Germany, France, and the UK had strong healthcare systems and fared better, the pandemic still had a negative impact on the region's economy and consumer spending. The implementation of lockdown measures and travel restrictions by many European countries also affected the market growth of mindfulness meditation applications. However, with the easing of lockdown measures in 2021, app providers have restructured their strategies, leading to an increase in demand from individuals for wellness monitoring and care through app installations. Despite the pandemic, the market for mindfulness meditation applications is expected to remain unaffected, as the number of internet users has significantly increased and is expected to continue to grow. As a result, the demand for mindfulness meditation applications is expected to rise, driving market growth.

The mindfulness meditation application market is segmented into operating system, end user, and geography. The mindfulness meditation application market analysis by operating system, the mindfulness meditation application market is segmented into iOS, Android, and others. The mindfulness meditation application market analysis by end user, the mindfulness meditation application market is bifurcated into individual and corporate. Based on geography, the market is segmented into North America (the US, Canada, and Mexico), Europe (the UK, Germany, France, Italy, Russia, and the Rest of Europe), Asia Pacific (China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa and the Rest of Middle East & Africa), and South America (Brazil, Argentina, and the Rest of South America).

The mindfulness meditation application market size has been determined using both primary and secondary research methods. The secondary research involved collecting qualitative and quantitative information from internal and external sources to gain an overview and forecast for the market across all segments. To validate the data and gain more analytical insights, several primary interviews were conducted with industry experts, including VPs, business development managers, market intelligence managers, national sales managers, and external consultants, such as valuation experts, research analysts, and key opinion leaders, who specialize in the mindfulness meditation application market.