The course authoring software market in MEA is expected to grow from US$ 48.92 million in 2019 to US$ 101.84 million by 2027; it is estimated to grow at a CAGR of 12.1% from 2020 to 2027.
The rising demand for online courses and increase in the number of registrations for online programs are creating a huge opportunity for vendors operating in the MEA course authoring software market. The market for online courses is highly fragmented due to the presence of numerous players operating in the course authoring software market. The course authoring vendors must focus on partnerships with online course providers to expand their footprints. Online learning is becoming an essential part of the educational landscape. The online program enrollments are majorly driven by the rising interest of employees who are looking for flexible formats for certificates, courses, and degree programs to support career placement as well as to pursue advanced studies. The students who enrolled for on-campus programs are also focusing on registering for fully online courses during their enrollment. Several corporate organizations are offering their employee a leverage to opt advance certification related to their corporate profile and enhance their skills. Further, the growing interest of corporate professionals on pursuing various courses for their professional growth is surging the demand for online courses, which, in turn, is offering lucrative opportunities for course authoring software vendors. Also, rising trend of artificial intelligence in education technology is among the other factors expected to propel the demand for course authoring software during the forecast period.
In terms of deployment type, the cloud segment is expected to dominate the MEA course authoring software market during the forecast period. The increasing prevalence of online platforms is driving the growth of cloud-based course authoring software due to less hardware setup and specific operating system. The cloud-based tool helps users create content that is completely web-styled. In addition, it allows greater flexibility for a user whose workstation is not fixed for course authoring. A cloud-based course authoring app can be logged in from any device, such as computer, laptop, and smartphone. The functionality of cloud-based course authoring software often vary from product-to-product; however, they usually provide all the core tasks of authoring. For several users working on the same project, a user can quickly construct professionally crafted experiences, websites, as well as evaluations. The cloud-based deployment is suitable for organizations which have various authors from diversified fields and collaborations, as well as where reviews, are needed. Also, an organization seeking better flexibility can opt for cloud-based course authoring tools. This software can be updated remotely; thereby, new features can be accessed easily without changing the software on the author’s end.
The COVID-19 pandemic is adversely affecting MEA. However, the crisis is offering new opportunities for the region's course authoring software market. The UAE ministry of education has announced that the courses offered by university will be conducted online. In Dubai, corporate companies and educational universities have been closed due to the outbreak. The Knowledge and Human Development Authority has launched a new online platform for learning. The portal has been launched to connect technology and well-being-based organizations with teachers and students who are teaching and learning from home. Iran, Saudi Arabia, Qatar, South Africa, and the UAE are among the major MEA countries with the high number of COVID-19 confirmed cases and deaths. The economic and industrial growth of these countries has been hindered in the past few months. However, the presence of large young population and closure of educational institutions are driving the adoption of digital technology solutions in the education sector to deliver uninterrupted teaching and learning processes. Also, in Saudi Arabia, educational institutions have been closed since March 2020. Most of the schools and universities in the country have implemented e-learning programs to allow students to continue their classes. The Saudi Research and Innovation Network (Maeen) has partnered with the Integrated Telecom Company to support university students and members, enhance the quality of learning platforms and virtual classrooms, and for better access to national digital services.
The overall MEA course authoring software market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the MEA course authoring software market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the MEA course authoring software market. Adobe Inc.; Articulate Global Inc.; Brainshark, Inc.; Easygenerator; Elucidat; Instructure, Inc.; iSpring Solutions Inc.; LearnWorlds; Lessonly, Inc.; and SAP Litmos are among the players operating in the market.