The cling film market in the Middle East & Africa was valued at US$ 106.22 million in 2018 and is projected to reach US$ 139.60 million by 2027; it is expected to grow at a CAGR of 3.1% from 2019 to 2027.
The high durability of cling films is the critical driver for the Middle East & Africa cling film market. Cling films are highly durable and strong materials used for packaging purposes. They can hold up tight against any object over a long period of time. The cling film wraps hold up and continue protecting the food items even if they are moved, dropped, or tampered. Cling films are made in such a way that they save space and keep the products packaged in them in an organized manner by consolidating them. Durability is one of the most significant features of PVC cling films. The MPE (Metallocene Polyethylene) cling films proffer a combination of high strength and toughness even at low temperatures. The cling films of thickness above 12 microns are waterproof, moisture-proof with enhanced ability to protect the packed food items. Thus, cling films are highly preferred as a durable material for packaging and are used worldwide.
The Middle East & Africa cling film market is segmented into material type, form, thickness, and end-user industry. Based on the end-user industry, the cling film market is bifurcated into the food industry, healthcare, consumer goods, and industrial. The food industry segment dominated the Middle East & Africa cling film market during 2019-2027. The food sectors have identified the merits associated with the use of cling film as they are durable and keep the food clean and secure for a longer duration of time. Besides, cling films also protect the food items against contamination caused due to insects, birds, or rodents. Cling films are used as a useful material for the packaging of food products. The companies are manufacturing cling films and supplying them at wholesale prices to the retail outlets, making these cling films available to end consumers at affordable rates. This industry caters to the local demand and the export market. Therefore, the rapid development in the food sector and increasing awareness of environment-friendly cling films provide a vast market opportunity for the major players in the cling film market in Middle East & Africa.
The COVID-19 pandemic was first reported in Wuhan, China, in December 2019. The outbreak is adversely affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns imposed by governments. The chemicals & materials sector is suffering due to severe disruptions, such as supply chain breaks and office shutdowns. Besides, due to COVID-19 outbreak, the Middle East & Africa could witness a deceleration in the region's economy. This would hamper the demand for cling films in the MEA region. Saudi Arabia has the highest number of COVID-19 confirmed cases in the Middle East & Africa.
The overall Middle East & Africa cling film market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the Middle East & Africa cling film market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the Middle East & Africa cling film market. Anchor Packaging LLC, Berry Global Inc., DowDupont, Harwal Group, Intertape Polymer Group, and Multi Wrap (PTY) LTD are among key players operating in the Middle East & Africa cling film market.