Popcorn is a high-fiber, low-calorie, fairly nutritious snack. Popcorn is a snack made of maize or corn kernels. It is made by heating corn kernels in a pot, burner, kettle, or microwave with vegetable oil or butter. Microwave popcorn is a convenience product that is made up of unpopped popcorn in an enhanced, sealed paper bag that is meant to be cooked in a microwave oven.
MARKET DYNAMICS
Increased consumer health awareness, combined with the health benefits of consuming popcorn, lead to the growth of the popcorn industry. The expansion of movie theatres and multiplexes in developing countries fuels the development of the popcorn industry. Furthermore, as the number of microwaves has increased, so has the demand for microwavable popcorn, propelling the market forward. Customers are influenced to choose nutritious convenience snack food due to increased health awareness and eating habits changes. Popcorn is becoming a better option for snacking and breakfast because it is high in dietary fiber and many other nutrients such as phosphorous, proteins, and vitamin B complex. Furthermore, the health benefits associated with it, such as enhancing digestion, promoting healthy bone function, and others, have increased the market for microwave popcorn in the home.
MARKET SCOPE
The "Global Microwave Popcorn Market Analysis to 2028 " is a specialized and in-depth study of the Food and Beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the microwave popcorn market with detailed market segmentation by type, distribution channel, and geography. The global microwave popcorn market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading microwave popcorn market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global microwave popcorn market is segmented on the basis of type, and distribution channel. On the basis of type the global microwave popcorn market is segmented into flavored and plain. Based on distribution channel the global microwave popcorn market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global microwave popcorn market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The microwave popcorn market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the microwave popcorn market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the microwave popcorn market in these regions.
MARKET PLAYERS
The reports cover key developments in the microwave popcorn market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from microwave popcorn market are anticipated to lucrative growth opportunities in the future with the rising demand for microwave popcorn in the global market. Below mentioned is the list of few companies engaged in the microwave popcorn market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the microwave popcorn market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- American Pop Corn Company
- Lekue
- Conagra Brands
- Nordicware
- PepsiCo
- Barrel O Fun Snack Foods
- Presto
- Gold Medal Products
- Wells Enterprises
- Hershey Company
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.