A men's grooming refers to men paying attention to fashion and enhancing their own appearance. As it will keep men's skin looking better, fresher, and younger for longer as well as ward off irreversible sun damage. It will also make the skin feel more supple and healthy, contribute to its natural glow, and help avoid that "tight" feeling the skin gets when washed in the morning.
MARKET SCOPE
The "Global Men's Personal Care Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the men's personal care market with detailed market segmentation by pet type, material, distribution channel, and geography. The report provides key statistics on the market status of the leading men's personal care market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on product type, the global men's personal care market is segmented into skincare products, haircare & styling products, and others.
- Based on category, the global men's personal care market is segmented into organic and conventional.
- Based on distribution channel, the global men's personal care market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.
MARKET DYNAMICS
Drivers:
- An increase in concerns related to health, body-image, self-grooming, and hygiene among men.
- An increase in product launches in the men's category has led to increased use of products such as creams, moisturizers, face wash, and serums.
Restraints:
- The Covid-19 outbreak has impacted the growth of the market for men's personal care. An increase in the number of cases worldwide has led to a global lockdown and restricted supply chains.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The men's personal care market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the men's personal care market in these regions.
IMPACT OF COVID-19ON MEN'S PERSONAL CARE MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The chemical & materials industry is one of the major industries suffering serious disruptions, such as supply chain breaks, technology events cancellations, and office shutdowns, as a result of this pandemic. The shutdown of various plants and factories in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa has affected the global supply chain and negatively impacted the manufacturing, delivery schedules, and sales of various goods. Furthermore, various companies have already announced possible delays in product deliveries and slump in future sales of their products.
MARKET PLAYERS
The report covers key developments in the men's personal care market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from men's personal care market are anticipated to lucrative growth opportunities in the future with the rising demand for men's personal care in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the men's personal care market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Procter & Gamble
- Reckitt Benckiser
- Unilever
- Loreal
- Beiersdorf AG
- Johnson & Johnson
- Coty Inc.
- Estee Lauder Companies, Inc.
- Edgewell Personal Care Company
- Kao Corporation.