IT infrastructure monitoring is a business process that is owned and operated by the IT organization. Its purpose is to collect and analyze data from the IT infrastructure and to leverage that data to improve business results and drive value creation for the organization. IT organizations implement specialized software tools that aggregate data in the form of event logs from throughout the organization's IT infrastructure.
MARKET DYNAMICS
Increasing adoption of social media analytics platforms among businesses to aid media monitoring tools is driving the growth of the media monitoring tools market. However, the increasing data privacy issues may restrain the growth of the media monitoring tools market. Furthermore, the increasing adoption of AI-based media monitoring solution is anticipated to create market opportunity for the media monitoring tools market during the forecast period.
MARKET SCOPE
The "Global Media Monitoring Tools Market Analysis To 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The media monitoring tools market report aims to provide an overview of the media monitoring tools market with detailed market segmentation by component, type, industry, and geography. The global media monitoring tools market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading media monitoring tools market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global media monitoring tools market is segmented on the basis of component, type, and industry. Based on component, the media monitoring tools market is segmented into: software and services. On the basis of type, the media monitoring tools market is segmented into: enterprise size, SMEs, large enterprises. Based on industry, the media monitoring tools market is segmented into: IT and Telecom, hospitality, BFSI, healthcare, media and entertainment, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global media monitoring tools market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The media monitoring tools market by each region is later sub-segmented by respective countries and segments. The media monitoring tools market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the media monitoring tools market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the media monitoring tools market in these regions.
IMPACT OF COVID-19 ON MEDIA MONITORING TOOLS MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the media monitoring tools market. Many companies now operate their businesses on online platforms due to the lockdown conditions; companies are adopting media monitoring tools to secure the online platform for their customer database. Demand for media monitoring tools solutions is increasing during COVID-19 and is also set to increase during the forecast period.
MARKET PLAYERS
The reports cover key developments in the media monitoring tools market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from media monitoring tools market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the media monitoring tools market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the media monitoring tools market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- BoomSonar
- Buzzcapture B.V.
- Coosto BV
- Lucidya
- SemanticForce Inc.
- Snap Trends, Inc
- Sprinklr, Inc.
- Talkwalker
- Ubermetrics Technologies GmbH
- YouScan