maternity wear Market

The maternity wear market was valued at US$ 12,257.41 million in 2021 and is projected to reach US$ 16,578.64 million by 2028; it is expected to grow at a CAGR of 4.4% from 2021 to 2028.

In the past, maternity clothing was primarily designed to hide the baby bump without much consideration for fit. Nowadays, women are more mindful of the fit of their clothing and maternity wear is seen as fashionable attire, contributing to the growth of the market.

Based on distribution channel, the maternity wear market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. During the forecast period, the online retail sector is expected to show the highest Compound Annual Growth Rate (CAGR). Many popular e-commerce platforms, such as Amazon, Myntra, and eBay, are becoming increasingly popular among consumers for purchasing maternity clothes. These online retailers offer a wide variety of products on one platform and provide significant discounts and deals. Consumers can conveniently purchase their desired products from the comfort of their own homes and receive home delivery services, which is a major draw for many shoppers. Additionally, these websites provide extensive product information, including product descriptions, applications, user reviews, and user guides. This information also includes details about the ingredients used, such as wax type, wick material, packaging type, product dimensions, product guidelines, and customer ratings and reviews. This allows buyers to compare different brands and choose the most appropriate products, thereby contributing to the growth of this segment.

Based on the region, the maternity wear market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South and Central America (SAM). The Asia-Pacific region dominated the global maternity wear market in 2020, while North America is expected to exhibit the fastest growth during the forecast period. The World Bank's statistics report reveals that the fertility rate among women in the Asia-Pacific region is around 3.85 births per woman, which is anticipated to lead to an increase in the number of pregnant working women in the future, driving the demand for maternity clothing in these countries. The growth of online shopping channels offering maternity wear is being driven by various factors, including the increasing penetration of the internet in developing nations, attractive discounts and offers, easy accessibility and payment methods, and round-the-clock availability.

The leading players in the maternity wear market include Gap Inc, Seraphine, Isabella Oliver, H and M Hennes and Mauritz AB, Brunelli and Co S.R.L., Mothercare, Boob Design, SHAICO Fashion Pvt. Ltd, Pink Blush Maternity, and Organic & More, among other players.

The global maternity wear market's size has been determined through a combination of primary and secondary sources. In the initial stages, comprehensive secondary research was carried out using both internal and external sources to acquire qualitative and quantitative information on the market. Furthermore, multiple primary interviews were conducted with various industry participants to validate the data and gain deeper analytical insights into the subject matter. The participants in this research process comprised industry experts, including VPs, business development managers, market intelligence managers, national sales managers, and external consultants, such as valuation experts, research analysts, and key opinion leaders, who specialize in the maternity wear market.