Maternity wears are loose-fitting and designed for utmost comfort using elastic and stretchable fabric and materials. These are designed to fit a growing bump and stay in place better, and feel more comfortable than regular wear. Many women prefer maternity innerwear as they gain weight during pregnancy, and regular clothing does not feel comfortable during this time.
MARKET DYNAMICS
Increasing awareness about the comfort offered by such wear, availability, and rising disposable income among a growing consumer is another vital factor driving the global maternity innerwear market's growth. Increasing inclination toward comfort and pampering during pregnancy boosts demand for overall maternity clothes and incredibly comforting innerwear. The rising number of pregnant women from the working population is the primary factor likely to grow maternity innerwear product market demand in the coming years.
MARKET SCOPE
The "Maternity innerwear Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the maternity innerwear market with detailed market segmentation by product and distribution channel. The global maternity innerwear market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading maternity innerwear market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
By product
- Maternity Briefs
- Shape wear
- Maternity Bras
- Camisoles
- Others
- Online
- Offline
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global maternity innerwear market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The maternity innerwear market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the maternity innerwear market from both the demand and supply sides. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the maternity innerwear market in these regions.
MARKET PLAYERS
The report covers vital developments in the maternity innerwear market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of the business and customer base of market players. The market payers from the maternity innerwear market are anticipated to lucrative growth opportunities in the future with the rising demand for maternity innerwear in the global market. Below mentioned is the list of few companies engaged in the maternity innerwear market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the maternity innerwear market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.
- Seraphine
- FirstCry
- H&M
- Triumph International
- Wacoal
- Mamacouture
- Hotmilk Lingerie
- Adore Me, Inc. (Belabumbum)
- CLOVIA
- Purple Panda Fashions Pvt. Ltd.