Massage chair is a chair used for body massage, across personal care service outlets. It improves circulation of blood which promotes muscle healing and allows the body to carry nutrients and oxygen to the organs and cells of the body and removes the unwanted toxin from the body. Majority of the world population suffering from physical and mental stress which affects their body. The massage chair is the best possible way to relive the stress by relaxing fatigued muscles and facilitate loosening of tense muscles.
MARKET DYNAMICS
The lifestyle of the people around the global is changing rapidly, and with access to internet people are likely to purchase such devices, which is expected to have a positive impact in the growth of the device in the market. People opting for massage therapies such as acupressure, aromatherapy, and physiotherapy are factors fuelling the growth for massage chairs market. Increasing awareness among the consumers about the technologies related to the device is expected to be the driving factor for the growth of global massage chair. Consumer shifting from medicines to massage therapies due to health related benefits is the growing trend for massage chair market.
MARKET SCOPE
The "Global Massage Chair Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the massage chair market with detailed market segmentation by therapy and distribution channel. The global massage chair market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading massage chair market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The massage chair market is segmented into therapy, and distribution channel. By therapy, the massage chair market is bifurcated into vibration therapy, heat therapy, and others. By distribution channel, the massage chair market is bifurcated into supermarkets & hypermarkets, specialty stores, online retail, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the massage chair market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 concerning five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The massage chair market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the massage chair market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the massage chair market in these regions.
MARKET PLAYERS
The report covers vital developments in the massage chair market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the massage chair market are anticipated to lucrative growth opportunities in the future with the rising demand for massage chair in the global market. Below mentioned is the list of few companies engaged in the massage chair market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the massage chair market. Besides, the report focuses on leading industry players with information such as company profiles, products, and services offered, financial information of the last three years, the critical development in the past five years.
- Medical Breakthrough
- Daiwa Massage
- Infinity
- Otahf
- Panasonic Corporation
- JSB Group
- Honson Health Care Co. Ltd.
- Kyota
- Cozzia USA
- Ogawa