Mashed potatoes, also known as the mash, is a dish prepared by mashing boiled potatoes. Milk, salt, butter, and pepper are other ingredients used in the preparation. Mashed potato is usually consumed as a side dish to vegetables or meat. Mashed potatoes are mainly used as an intermediary ingredient for other dishes such as gnocchi and dumplings, in which case the potatoes may be boiled or baked, and may or may not have dairy or seasoning added. Mashed potato is often served with sausages in the British Isles, where they are known as mash and bangers. Mashed potato can be used as an ingredient for various other dishes such as shepherd's and cottage pie, dumplings, potato pancakes, potato croquettes, pierogi, colcannon, and gnocchi.
MARKET DYNAMICS
The mashed potatoes market has witnessed significant growth owing to factors such as rising demand for food products that are convenient to eat and good to taste. Moreover, a significant shift of consumers towards healthy food habits and rapid growth in the food sector in developed and developing countries provides huge market opportunities for the key players in the market. However, fluctuation in the cultivation and prices of potatoes is projected to hamper the overall growth of the mashed potatoes market.
MARKET SCOPE
The "Global Mashed Potatoes Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the mashed potatoes market with detailed market segmentation by form, application, distribution channel and geography. The global mashed potatoes market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading mashed potatoes market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global mashed potatoes market is segmented on the basis of form, application and distribution channel. On the basis of form, the mashed potatoes market is segmented into powder and solid. Based on application the market is segmented into food product and food ingredient. On the basis of distribution channel, the mashed potatoes market is segmented into supermarkets and hypermarket, convenience stores, online, and others
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global mashed potatoes market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The mashed potatoes market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the mashed potatoes market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the mashed potatoes market in these regions.
MARKET PLAYERS
The reports cover key developments in the mashed potatoes market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from mashed potatoes market are anticipated to lucrative growth opportunities in the future with the rising demand for mashed potatoes in the global market. Below mentioned is the list of few companies engaged in the mashed potatoes market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the mashed potatoes market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Agristo
- Continental
- Hormel
- Hungry Jack Potatoes
- Idahoan
- Knorr
- McCain
- Pineland Farms Potato Company
- Pomuni
- Simply Potatoes
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.