Marula tree is considered as the member of Anacardiaceae family and also comprises of cashew, mango, smoke tree, poison ivy, sumac, and others. Marula oil is obtained from the kernels of the fruits growin upon marula trees. Marula is a dioecious tree which is mainly found across the miombo woodlands of the Sudano-Sahelian range of West Africa, Southern Africa, and Madagascar. The oil can be extracted either from the seed of the marula fruit or from the nut's hard shell of marula tre. Further, it generally finds application across several industries such as food industry and cosmetics industry.
MARKET DYNAMICS
The marula oil market has witnessed a significant growth owing to factors such as rising focus over anti-aging products. Growing demand for organic products is further driving the consumption of marula oil in the recent past. However, availability of substititute product is projected to hamper the marula oil market growth over the projected period. Nevertheless, rising demand from food and cosmetic industry is further expected to fuel the growth of the market.
MARKET SCOPE
The "Global marula oil Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the marula oil market with detailed market segmentation by source, end use, sales channel, nature and geography. The global marula oil market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading marula oil market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global marula oil market is segmented on the basis of source, end use, sales channel and nature. On the basis of source, the marula oil market is segmented into seed and nutshell. The marula oil market on the basis of the nature is classified into organic and conventional. The marula oil market on the basis of the end use is classified into industrial, commercial and household. The marula oil market on the basis of the sales channel is classified into direct and indirect.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global marula oil market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The marula oil market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the marula oil market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the marula oil market in these regions.
MARKET PLAYERS
The reports cover key developments in the marula oil market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from marula oil market are anticipated to lucrative growth opportunities in the future with the rising demand for marula oil in the global market. Below mentioned is the list of few companies engaged in the marula oil market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the marula oil market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Afri Natural
- African Botanics
- African Exotic Oils
- DLG Naturals
- Gramme Products
- Lonza Group
- Marula Natural Products
- Marula Company
- Marula Guys
- SOUTHERN BOTANICA
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.