MARKET INTRODUCTION
Marketing automation involves the use of software and technologies to automate the repetitive marketing tasks for organizations. This helps in the effective marketing on multiple channels online. The advent of fourth industrial revolution and technologies such as machine learning and artificial intelligence has positively influenced the growth of the marketing automation market. Growing adoption of SMAC (social, mobile, analytics, and cloud) concept is further likely to push the market growth in both developed as well as developing countries.
MARKET DYNAMICS
The marketing automation market is anticipated to witness robust growth in the forecast period owing to factors such as growing enterprise focus to optimize marketing spending and increasing need for personalized marketing. Rising number of marketing channels is yet another factor fueling the market growth. However, data privacy and security concerns may hamper the growth of the marketing automation market. On the other hand, small and medium-sized enterprises are increasingly adopting marketing automation, thereby, showcasing significant opportunities for the market players in the coming years.
MARKET SCOPE
The "Global Marketing Automation Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of marketing automation market with detailed market segmentation by component, deployment, organization size, application, industry vertical, and geography. The global marketing automation market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading marketing automation market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global marketing automation market is segmented on the basis of component, deployment, organization size, application, and industry vertical. The market by component is classified into software and services. By deployment, it is segmented as cloud-based and on-premise. Based on organization size, the market is segmented as large enterprises and SMEs. On the basis of the application, the market is classified into email marketing, social media marketing, campaign management, lead nurturing and lead scoring, analytics and reporting, inbound marketing, and others. The market on the basis of the industry vertical is classified as BFSI, IT & telecommunications, manufacturing, education, healthcare & life sciences, retail & consumer goods, media & entertainment, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global marketing automation market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The marketing automation market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting marketing automation market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the marketing automation market in these regions.
MARKET PLAYERS
The reports cover key developments in the marketing automation market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from marketing automation market are anticipated to lucrative growth opportunities in the future with the rising demand for marketing automation in the global market. Below mentioned is the list of few companies engaged in the marketing automation market.
The report also includes the profiles of key marketing automation companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
- Acoustic, L.P.
- Act-On Software, Inc.
- GetResponse
- HubSpot, Inc.
- Keap (Infusion Software, Inc.)
- LeadSquared (MarketXpander Services Private Limited)
- Oracle Corporation
- Salesforce.com, inc.
- SAS Institute Inc.
- Sendinblue SAS
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.