The fragrance is an essential part of personal grooming. Men use fragrances to feel fresh and smell pleasant as male bodies sweat more. The use of fragrance is also impacted positively on personal hygiene due to the availability of germ-resistant fragrances in the market.
MARKET DYNAMICS
The consumption of the global male fragrance market has been driven by the rise of disposable income levels of consumers. E-commerce, new market players, and the younger generation are accelerating the growth of the market. The continuous evolution of fast fashion and changing customer behaviour are major factors for the rise in sales number of the male fragrance market.
MARKET SCOPE
The "Global Male Fragrance Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the male fragrance market with detailed market segmentation by type, distribution channel, and geography. The global male fragrance market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading male fragrance market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global male fragrance market is segmented based on type and distribution channel. Based on type, the market is segmented into fruity fragrances, citrus, oriental, woody, and others. Based on distribution channels, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global male fragrance market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The male fragrance market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the male fragrance market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely, North America, Europe, APAC, MEA, and South America after evaluating political, economic, social, and technological factors affecting the male fragrance market in these regions.
MARKET PLAYERS
The reports cover key developments in the male fragrance market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from male fragrance market are anticipated to lucrative growth opportunities in the future with the rising demand for male fragrance in the global market. Below mentioned is the list of few companies engaged in the male fragrance market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the male fragrance market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Elizabeth Arden
- Estee Lauder
- JAB Cosmetics B.V.
- JEAN PAUL GAULTIER
- LG Corporation
- Litor Limited
- Maxingvest AG
- PUIG SL
- Revlon
- Zino Davidoff