The LVT flooring market size was valued at US$ 22.22 billion in 2023 and is expected to reach US$ 43.95 billion by 2031; it is estimated to register a CAGR of 8.9% from 2023 to 2031.

Luxury vinyl tile offers a cost-effective alternative to traditional materials like hardwood or stone, providing the look and feel of luxury at an affordable price. In addition, technological advancements in the manufacturing process have allowed for more realistic textures and patterns, enhancing the visual appeal of LVT flooring, which has been attributed to the demand for the market during the forecasted period. Further, properties of LVT, such as durability, water resistance, and ease of maintenance, make it an attractive choice for both residential and commercial applications.

Based on type, the LVT flooring market is segmented into rigid and flexible. The rigid segment held the largest share of the market in 2023 and is expected to record the highest CAGR from 2023 to 2031. Rigid LVT flooring is made from a rigid core layer of composite material, such as stone polymer or wood polymer, sandwiched between two vinyl layers. Rigid luxury vinyl tiles, also known as floating or interlocking LVT, are designed to be installed without adhesive. The rigid core layer provides additional strength and stability to luxury vinyl tiles, making them suitable for high-traffic areas and busy homes. Rigid LVT can be installed over various subfloors, including concrete, ceramic tile, and even existing vinyl flooring, making it a preferable option for renovations and remodels. Several rigid core luxury vinyl tiles have a built-in underlayment that offers additional cushioning, making the flooring more comfortable to walk on and reducing the impact of foot traffic.

Asia Pacific is estimated to register the fastest CAGR in the global LVT flooring market from 2023 to 2031. Asia Pacific is the largest continent in the world and is renowned for its varied culture. China, Japan, India, South Korea, and Australia are among the major economies in Asia Pacific. Urbanization and rapid industrialization across China, India, Japan, South Korea, and Southeast Asian nations are fueling the demand for LVT flooring. With increasing urban populations, there is a surge in construction projects, including residential complexes, commercial buildings, and infrastructure projects. As developers and homeowners seek cost-effective yet visually appealing flooring solutions, LVT has emerged as a preferred choice due to its versatility, durability, and ability to mimic natural materials. For instance, in February 2024, according to the report by the Department for Promotion of Industry and Internal Trade (DPIIT), the Government of India has announced its plans to boost the infrastructure and construction services through several policies such as open foreign direct investment (FDI) norms, large budget allocation to the infrastructure sector, and smart cities mission.

A few players operating in the global LVT flooring market include Wedge Industries Ltd, Mohawk Industries Inc., Tarkett, Shaw Industries Group Inc., Interface Inc., AHF LLC, Gerflor SAS, Congoleum, Mannington Mills Inc., and Forbo Holding AG. Players operating in the market focus on providing high-quality products to fulfill customer demand. Also, they are focusing on launching new and high-quality products for their customers.

The overall global LVT flooring market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the LVT flooring market.