Loyalty management is the transactions with designing of rewards to consumers for past purchase as well as offer them incentives with an objective to make forthcoming purchase. Rewards program aims at offering strong value to the customers trailed by improved customer penetration, cross selling and retention.
MARKET DYNAMICS
Need to decrease customer churn rates and rising adoption of omnichannel customer loyalty strategy are some of the major factors driving the growth of the loyalty and reward management software market. Moreover, increasing adoption of advanced technologies, such as artificial intelligence and machine learning are also anticipated to boost the growth of the market.
MARKET SCOPE
The "Global Loyalty and Reward Management Software Market Analysis to 2028" is a specialized and in-depth study of the loyalty and reward management software market with a special focus on the global market trend analysis. The report aims to provide an overview of loyalty and reward management software market with detailed market segmentation by component, organization size, deployment type, application, vertical. The global loyalty and reward management software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading loyalty and reward management software market players and offers key trends and opportunities in the loyalty and reward management software market.
MARKET SEGMENTATION
The global loyalty and reward management software market is segmented on the basis of component, organization size, deployment type, application, vertical. On the basis of component, the market is segmented as software, service. On the basis of organization size, the market is segmented as SMEs, large enterprises. On the basis of deployment type, the market is segmented as on-premises, cloud. On the basis of application, the market is segmented as web, mobile. On the basis of vertical, the market is segmented as BFSI, aviation, automotive, media and entertainment, retail and consumer goods, hospitality, others
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global loyalty and reward management software market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The loyalty and reward management software market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting loyalty and reward management software market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the loyalty and reward management software market in these regions.
MARKET PLAYERS
The reports cover key developments in the loyalty and reward management software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from loyalty and reward management software market are anticipated to lucrative growth opportunities in the future with the rising demand for loyalty and reward management software market. Below mentioned is the list of few companies engaged in the loyalty and reward management software market.
The report also includes the profiles of key loyalty and reward management software market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Aimia Inc (Kognitiv Corporation)
- Annex, Inc
- Apex Loyalty
- Apptivo Inc
- Brierley+Partners
- Capillary Technologies
- Comarch SA
- Five Stars Loyalty, Inc.
- Kangaroo
- Vouchermatic (Inventrik Pte Ltd)
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.