Location intelligence helps detect risks, patterns, and opportunities for businesses with the help of physical geography, demographics, and data pertaining to the location. Other benefits of location intelligence include predictive analytics, risk management, real-time tracking of patterns and trends, and streamlining services and operations of companies. This factor is anticipated to fuel the adoption of location intelligence services across organizations driving the overall market. Rising demand for location intelligence data to enhance business operations and to deliver personalized services is expected to further spur the growth.
MARKET SCOPE
The "Global Location Intelligence Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of the location intelligence market with detailed market segmentation by organization size, application, end user, and geography. The report provides key statistics on the market status of the leading location intelligence market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on organization size, the global location intelligence market is segmented into SMES, large enterprises
- On the basis of application, the market is segmented into customer management, workforce management, facility management, remote monitoring, risk management, sales and marketing optimization, others
- Based on end user, the market is bifurcated into BFSI, automotive, retail, IT and telecom, government, others
MARKET DYNAMICS
Drivers:
- Increasing use of spatial data and analytical tools.
- Increasing use of location-based applications among consumers
- Growing need of predictive analytics for businesses.
Restraints
- Legal concerns and data privacy issues
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The location intelligence market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the location intelligence market in these regions.
IMPACT OF COVID-19 ON LOCATION INTELLIGENCE MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the location intelligence market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from location intelligence market are anticipated to lucrative growth opportunities in the future with the rising demand for location intelligence in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the location intelligence market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Acorn Technologies
- Bosch Software Innovations GmbH
- ESRI
- Google LLC
- General Electric Company
- Gimbal
- HERE Technologies
- Qualcomm Incorporated
- Skyhook
- Wireless Logic Limited
The Insight Partner?s dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.