Location-based marketing solution, also known as proximity marketing solution, allows organizations to send automated marketing messages to the target audience according to their geographic location. The location-based marketing solution identifies prospect or customer in a predefined location and send personalized marketing content to their mobile devices.
MARKET DYNAMICS
The location-based marketing solution market is experiencing significant growth owing to the increasing emphasis for deploying engaging content according to the customers locations. However, lack of awareness in developing countries of is hampering the growth of market. Meanwhile, the increasing penetration of mobile phone coupled with growing telecom network reach is likely to flourish the location-based marketing solution market.
MARKET SCOPE
The "Location-Based Marketing Solution Market Analysis to 2028" is a specialized and in-depth study of the technology, media, and telecommunication with a special focus on the global market trend analysis. The report aims to provide an overview of location-based marketing solution market with detailed market segmentation by deployment, organization size, and geography. The global Location-based marketing solution market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Location-based marketing solution market players and offers key trends and opportunities in the Location-based marketing solution market.
MARKET SEGMENTATION
The global location-based marketing solution market is segmented on the basis of deployment and organization size. Based on type, the market is subsegmented into cloud and on premise. On the basis of organization size, the market is subsegmented as SMEs and arge enterprises.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Location-based marketing solution market based on various segments. It also provides market size and forecast estimates from year 2017 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The Location-based marketing solution market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting Location-based marketing solution market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the Location-based marketing solution market in these regions.
MARKET PLAYERS
The reports cover key developments in the Location-based marketing solution market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from Location-based marketing solution market are anticipated to lucrative growth opportunities in the future with the rising demand for Location-based marketing solution market. Below mentioned is the list of few companies engaged in the Location-based marketing solution market.
The report also includes the profiles of key Location-based marketing solution market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- PlotProjects B.V.
- Purple
- Radar Labs, Inc.
- KUMULOS
- Hewlett Packard Enterprise Development LP
- Mapsted Corp.
- MobStac, Inc.
- Netmera
- Digital Envoy
- Cloud4Wi