Foundation is a liquid, cream, or powder foundation that is put to the face to create an even, uniform hue, conceal defects, and, in certain cases, alter the natural skin tone. Some foundations can also be used as a moisturiser, sunscreen, astringent, or as a basic layer for more complicated cosmetics. "Body painting" or "body makeup" refers to the application of foundation to the body.
MARKET DYNAMICS
The demand for beauty products is increasing which is driving the growth of the liquid foundation market. Furthermore, the growing concern among consumers regarding their appearance, is anticipated to create market opportunities for the liquid foundation market during the forecast period. However, there are many different types of foundation available in the market which may restrain the growth of the liquid foundation market.
MARKET SCOPE
The "Liquid Foundation Market" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the liquid foundation market with detailed market segmentation by type and by distribution channel. The liquid foundation market is expected to witness high growth during the forecast period. The report key trends and opportunities in the market.
MARKET SEGMENTATION
The liquid foundation market is segmented into type and distribution channel. By type, the liquid foundation market is classified into oily skin, dry skin and normal skin. By distribution channel, the liquid foundation market is classified into supermarkets and hypermarkets, specialty stores, online retail and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global liquid foundation market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 concerning five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The liquid foundation market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the liquid foundation market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely, North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the liquid foundation market in these regions.
MARKET PLAYERS
The report covers vital developments in the liquid foundation market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the liquid foundation market are anticipated to witness lucrative growth opportunities in the future with the rising demand for table stand in the global market. Below mentioned is the list of few companies engaged in the liquid foundation market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the liquid foundation market. Besides, the report focuses on leading industry players with information such as company profiles, products, and services offered, financial information of the last three years, the critical development in the past five years.
- L'Or?al S.A.
- Kendo Holdings Inc
- Chanel
- Unilever
- Estee Lauder Companies Inc.
- Shiseido Japan Co. Ltd.
- YOJIYA Inc.
- Kao Beauty Brands
- Nippon Shikizai Inc.
- KIKO
- Christian Dior
- e.l.f. Cosmetics, Inc.