Light beer has different meanings in various parts of the world. In some regions, light beer refers to a beer with less residual carbohydrates, whereas in other regions, a light beer refers to the one with lower alcohol than regular beers. In the U.S, light beer has a considerably lower amount of calories when compared to regular beer. The alcohol content contributes the majority of the calories in beer, and the limited amount of alcohol in light beer reduces its calorie content.
MARKET DYNAMICS
The demand for premium category beer is propelling among millennial customers. The rising millennial population is considered to have a positive impact on market growth. According to the United Nations, it is estimated that the global millennial population will reach 1.3 billion by the end of 2030. The number of pubs and night clubs are also increasing globally, further aiding the market growth. According to the Office of National Statistics, it is revealed that there are 39,135 pubs in the U.K till the end of March 2019. This is resulting in the increased sale of alcoholic beverages such as light beer and is positively influencing the market growth.
MARKET SCOPE
The "Global Light Beer Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the light beer market with detailed market segmentation by category, distribution channel, and geography. The global light beer market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading light beer market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global light beer market is segmented on the basis of category and distribution channel. On the basis of category, light beer market is segmented into regular beer and premium beer. On the basis of distribution channel, market is segmented into on-trade channels and off-trade channels.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global light beer market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The light beer market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the light beer market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the light beer market in these regions.
MARKET PLAYERS
The reports cover key developments in the light beer market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from light beer market are anticipated to lucrative growth opportunities in the future with the rising demand for organic shrimps in the global market. Below mentioned is the list of few companies engaged in the light beer market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the light beer market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Anheuser-Busch InBev
- Belleville Brewing Company Ltd
- Carlsberg Breweries A/S
- ERDINGER Weißbräu
- Heineken
- Molson Coors
- Pabst Brewing Company
- Small Beer Brew Co
- Suntory Holdings Limited
- United Dutch Breweries B.V.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.