Lead management software helps an organization's sales teams track, manage, as well as source leads. In the event of generating a new lead, the software helps in directing the lead to a new salesperson and can also offer predictive analytics categorizing the strength of the lead. The software helps in increasing the efficiency of the sales team. Additionally, it can be utilized by marketing teams to track the efficiency of their campaigns. This helps the team distinguish the successful campaigns in terms of leads captured and the proportion of leads converted, thus facilitating them to make effective decisions on investing in marketing bandwidth.
MARKET SCOPE
The "Global Lead Management Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the lead management market with detailed market segmentation by organization size, deployment, and geography. The report provides key statistics on the market status of the leading lead management market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on organization size, the global lead management market is segmented into SMEs and large enterprises.
- On the basis of deployment, the market is segmented into cloud and on-premise.
MARKET DYNAMICS
Drivers:
- The key driving factors influencing the growth of lead management software are the rising importance of customer relationship management, resulting in the automation and growing penetration of lead management software worldwide.
- The growing necessity for large-scale client management is anticipated to be the primary driving factor of the lead management software market during the forecast period. The software automation facilitates companies to save money and time and leads to a productive outcome.
Restraints:
- Data privacy and security concerns may hinder the growth of the market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The lead management market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the lead management market in these regions.
IMPACT OF COVID-19 ON LEAD MANAGEMENT MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the lead management market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from lead management market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the lead management market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Act-On Software, Inc.
- Apptivo Inc
- HubSpot, Inc.
- IBM
- Insightly, Inc.
- Oracle
- Pipedrive
- Really Simple Systems
- Salesforce.com Inc.
- Zoho Corporation Pvt. Ltd.