MARKET INTRODUCTION
IP-based geolocation works by checking the IP range is used by the particular area, using an IP-to-location database. It, hence, gives information like the country and the city of the user using their IP address. IP-based geolocation works very well for analytics-type analysis, as it provides a massive amount of data. It can also be used for user interface customization, such as geo-ad targeting, which is rapidly gaining momentum among small businesses. The rapid penetration of online businesses across the Asia Pacific region creates a favorable landscape for the IP geolocation solutions market during the forecast period.
MARKET DYNAMICS
The global IP geolocation solutions market is anticipated to grow in the forecast period owing to driving factors such as developments in the field of location services and surge in demand for online solutions. The increasing use of location-based services is a primary factor contributing to the growth of the IP geolocation solutions market. Also, growing usage in mobile applications is further likely to propel the growth of the IP geolocation solutions market during the forecast. The increasing adoption of on-premise IP geolocation solutions is likely to offer significant opportunities for market players over the coming years.
MARKET SCOPE
The "Global IP Geolocation Solutions Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of IP geolocation solutions market with detailed market segmentation by component, deployment, enterprise size, application, and geography. The global IP geolocation solutions market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading IP geolocation solutions market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global IP geolocation solutions market is segmented on the basis of component, deployment, enterprise size, and application. By component, the market is segmented as solution and services. Based on deployment, the market is segmented as cloud-based and on-premises. On the basis of the enterprise size, the market is segmented as SMEs and large enterprises. The market on the basis of the application is classified as content personalization, fraud detection, ad targeting, traffic analysis, geo-targeting, geo-fencing, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global IP geolocation solutions market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The IP geolocation solutions market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting IP geolocation solutions market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the IP geolocation solutions market in these regions.
MARKET PLAYERS
The reports cover key developments in the IP geolocation solutions market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from IP geolocation solutions market are anticipated to lucrative growth opportunities in the future with the rising demand for IP geolocation solutions in the global market. Below mentioned is the list of few companies engaged in the IP geolocation solutions market.
The report also includes the profiles of key IP geolocation solutions companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
- BigDataCloud Pty Ltd
- DB-IP
- Digital Envoy
- IP2Location
- Ipinfo
- IPInfoDB
- Ipligence
- MaxMind
- Neustar, Inc.
- Pitney Bowes Inc.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.