Online advertisements focus on inbound marketing techniques without intruding the personal space of the consumers and focus on subtly persuading the customer to delve into the offerings of the market. The global online advertising market is expected to immensely benefit from the psyche of the consumers who are turned off by traditional marketing methods such as one-to-one conversation, direct e-mails, cold calling, and trade shows. In this scenario, when online advertising entertains consumers with innovative graphical content tactics, the consumers pay attention to the product that is indirectly being promoted through the advert.
MARKET DYNAMICS
Extensive adoption of smartphones and emergence of high-speed internet is driving the growth of the internet advertising market. However, the presence of ad blockers aimed at eliminating advertisements form users' webpages may restrain the growth of the internet advertising market. Furthermore, the emergence of advertising automation is anticipated to create market opportunity for the internet advertising market during the forecast period.
MARKET SCOPE
The "Global Internet Advertising Market Analysis To 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The internet advertising market report aims to provide an overview of the internet advertising market with detailed market segmentation by platform type, ad format, pricing/revenue model, and geography. The global internet advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading internet advertising market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global internet advertising market is segmented on the basis of platform type, ad format, pricing/revenue model. Based on platform type, the internet advertising market is segmented into: mobile, desktop, and tablets. On the basis of ad format, the internet advertising market is segmented into: search engine advertising, display advertising, mobile advertising, social media advertising, video advertising, and others. Based on pricing/revenue model, the internet advertising market is segmented into: cost per thousand/cost-per-mile, performance based advertising, hybrid, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global internet advertising market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The internet advertising market by each region is later sub-segmented by respective countries and segments. The internet advertising market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the internet advertising market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the internet advertising market in these regions.
MARKET PLAYERS
The reports cover key developments in the internet advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from internet advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the internet advertising market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the internet advertising market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Alibaba Group Holding Limited
- Amazon Web Services, Inc.
- Baidu, Inc.
- Facebook, Inc.
- Google LLC
- Hulu
- IBM Corporation
- Microsoft Corporation
- Verizon Communications Inc.