Instant Messaging or IM is a technology that enables instant transmittance of electronic messages. IM allows the exchange of real-time messages through an embedded software or stand-alone application and offers different forms of communication such as stickers, pictures, video, and voice. Almost all IM solutions include some degree of federation or interoperability with social networks such as Twitter, LinkedIn, or Facebook. The rising number of smartphone users in developing nations are boosting the growth of the instant messaging software market.
MARKET DYNAMICS
The instant messaging software market is anticipated to grow in the forecast period owing to driving factors such as robust technological advancements and the introduction of new features. Also, the high adoption of cloud-based services by the enterprises is likely to augment the market growth. However, data security and privacy concerns are key factors restraining the growth of the instant messaging software market during the forecast period. On the other hand, increasing adoption of smartphones and tablet devices is likely to provide significant opportunities for the key players of the instant messaging software market in the coming years.
MARKET SCOPE
The "Global Instant Messaging Software Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of instant messaging software market with detailed market segmentation by application, end user, and geography. The global instant messaging software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading instant messaging software market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global instant messaging software market is segmented on the basis of application and end user. On the basis of the application, the market is segmented as enterprise IM platforms, public IM networks, mobile messaging. The market on the basis of the end user is classified as BFSI, IT and telecom, retail & e-commerce, education, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global instant messaging software market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The instant messaging software market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting instant messaging software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the instant messaging software market in these regions.
MARKET PLAYERS
The reports cover key developments in the instant messaging software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from instant messaging software market are anticipated to lucrative growth opportunities in the future with the rising demand for instant messaging software in the global market. Below mentioned is the list of few companies engaged in the instant messaging software market.
The report also includes the profiles of key instant messaging software companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
- BigAnt Office Messenger
- Cisco Systems, Inc.
- Facebook Inc.
- IBM Corporation
- Line Corp
- Microsoft Corporation
- Slack Technologies, Inc.
- Viber Media S.a.r.l.
- Zoho Corporation
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.