Insights-as-a-service (laaS) is a kind of cloud service which offers specific data results to different organizations through utilizing business intelligence and predictive analytics. laaS combines the concept of business intelligence with the idea of vendor-delivered cloud analytics and service. laaS has different applications in several fields, which include energy & utilities, government & defense, healthcare, industrial, manufacturing, and others. The idea behind insights-as-a-service is the web-delivered services which supplement any type of business's in-house IT architecture. It concentrates on offering a visually appealing and complete data set that supports to optimize operations and thereby, enhance revenues.
MARKET SCOPE
The "Global Insights-as-a-Service Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the insights-as-a-service market with detailed market segmentation by type, application, deployment type, industry, and geography. The report provides key statistics on the market status of the leading insights-as-a-service market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on type, the global insights-as-a-service market is segmented into predictive insights, descriptive insights, and prescriptive insights.
- On the basis of application, the market is segmented into branding and marketing management, governance risk and compliance, strategy management, revenue cycle management, customer life cycle management, supply chain management, and others.
- Based on deployment type, the market is segmented into public cloud, private cloud, and hybrid cloud.
- Based on industry, the market is segmented into manufacturing, telecommunication and it, retail and consumer goods, energy and utilities, government and public sector, bfsi, healthcare and life sciences, and others.
MARKET DYNAMICS
Drivers:
- Some of the major drivers boosting the growth of insights-as-a-service market are Increased need for customer management, emergence of IoT, and growing big data market.
- Further, adoption of cloud-based technology by business enterprises and supply of specialized IaaS by vendors are anticipated to provide major opportunities for the insights-as-a-service market growth.
Restraints:
- Data security concerns may hinder the growth of the insights-as-a-service market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The insights-as-a-service market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the insights-as-a-service market in these regions.
IMPACT OF COVID-19 ON INSIGHTS-AS-A-SERVICE MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the insights-as-a-service market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from insights-as-a-service market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the insights-as-a-service market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Accenture
- Capgemini
- Dell
- Deloitte Touche Tohmatsu Limited
- GAVS Technologies
- GoodData Corporation
- IBM
- NTT DATA Corporation
- Microsoft
- Oracle