Location-based search and advertising allow users to integrate mobile advertising, such as location-based services. The market for location-based search and advertising in the mobile advertising industry is likely to grow substantially. Location-based search and advertising provide enterprises with a higher return on investments (ROI) compared to other forms of advertising. For businesses, it's a direct marketing channel to increase consumer awareness of their outreach and brand.
MARKET DYNAMICS
The business scenario is undergoing a massive shift in paradigms around the world. Location information has begun to play an ever more critical role in the way businesses operate. This has dramatically affected the Retail sector and spurred the development of a new marketing realm-location-based marketing (LBM), a blend of all kinds of marketing channels and strategies including, but not limited to, social media marketing, OOH advertising, and individual interactions. One of the key factors contributing to the growth of location-based search and advertising is reduced marketing costs and increased consumer outreach. LBM is a blend of all kinds of marketing channels and strategies, including, but not limited to, social media marketing, OOH advertising, and individual interactions. However, during the forecast period, the limited bandwidth and incompatible location technology could hamper the market growth.
MARKET SCOPE
The "Global Indoor Location-Based Search and Advertising Market Analysis To 2028" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The indoor location-based search and advertising market report aims to provide an overview of the indoor location-based search and advertising market with detailed market segmentation by product type, application, and geography. The global indoor location-based search and advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading indoor location-based search and advertising market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global indoor location-based search and advertising market is segmented on the basis of product type, and application. Based on product type, the indoor location-based search and advertising market is segmented into: Push, and Pull. On the basis of application, the market is segmented into: Search, Messaging, and Display.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global indoor location-based search and advertising market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The indoor location-based search and advertising market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the indoor location-based search and advertising market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the indoor location-based search and advertising market in these regions.
MARKET PLAYERS
The reports cover key developments in the indoor location-based search and advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from indoor location-based search and advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the indoor location-based search and advertising market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the indoor location-based search and advertising market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Apple Inc.
- Broadcom
- Cisco Systems, Inc.
- Estimote, Inc.,
- Foursquare Labs, Inc.
- Polaris Wireless
- Verizon Media
- Verve Group, Inc
- Waze Mobile
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.