The India car care products market is expected to grow from US$ 74.9 million in 2022 to US$ 132.7 million by 2028. It is estimated to reach a CAGR of 10.7% from 2021 to 2028.

Car care products include car cleaning shampoo, car wax, car polishing products, car fresheners, and microfiber cleaning cloth. Car cleaning products such as car shampoos are being widely used due to the increased availability of car cleaning tools such as foaming accessories. Fresheners are one of the most popular products in the car care products market as the product is widely available and easily accessible even in the most remote areas. Car fresheners are economical and provide a pleasant aroma which has led to high demand for the product. Microfiber towels and gloves can be used for various applications, including car, home, kitchen, and furniture cleaning. Further, rising consumer awareness about car maintenance and a surge in disposable income are expected to boost other segment expansions in the near future. Improved automobile appearance and better vehicle performance are important factors responsible for the growing significance of vehicle maintenance in recent years. The increase in demand for products, such as microfiber cloths and gloves, is anticipated to drive the segment's growth during the forecast period.

Based on application, the India car care products market is segmented into interior and exterior. In 2020, the interior segment accounted for the largest revenue share. For interior cleaning, various products, such as foam, rubbing alcohol, shampoo, and slime, are used for a car's interior, including seats, carpets, and roof liners. Manufacturers have introduced various innovative products, such as slime gel, to clean a car's interior and electronic appliances. Car cleaning chemicals enable the deep cleaning of interiors by streaking out dirt, residues, and grime that gather on the interior body's surfaces without affecting the texture of the interior material. Manufacturers provide biodegradable waterless car wash and eco-friendly car care products to reduce the environmental impact. The growing awareness among vehicle owners about the need for interior care is projected to fuel the segment's growth over the forecast period.

Exterior car care products generally involve clay bar and car shampoo to remove the dust and hard pollutants. Exterior plastic and rubber pieces, such as side mirrors and door sills, must be maintained appropriately to avoid getting dirty. Exterior cleaning includes preventing body trim care components from becoming worn, damaged, and dirty, which downgrade the car's appearance and may interfere with proper vehicle operation. Wheels and tires are the dirtiest parts of a car and are prone to get damaged by dust, mud, dirt, and ice. These wheels and tires are cleaned using a wash detergent solution, and large deposits on wheels are occasionally removed with a specific cleaner. Polishing and waxing car care products restore a car's appearance and prevent brake dust from clinging to the wheel's surface.

A few of the key players operating in the India car care products market are 3M; Shell plc; Miracle; Auto Bros; Pidilite Industries Limited; Twin Tech India Pvt Ltd.; Clensta International; Wavex; and Kangaroo Auto Care. Players operating in the market are highly focused on developing high-quality and innovative product offerings to fulfill customers' requirements.

The overall India car care products market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the India car care products market.