MARKET INTRODUCTION

In-app advertising is an effective way of advertisement, in which app developers get paid for advertisements within their mobile apps. People spend more time on their smart-phone is also a growing demand for the in-app advertising market. In-app ads are scaled to fit the screen and look better, thereby improving the overall engagement of the user, hence increasing demand for the in-app advertisement that fuels the growth of the market. In-app advertising allows advertisers to reach consumers with pinpoint accuracy; thus, it is an efficient and dynamic marketing channel among the various agencies that grow the demand of the in-app advertising market.
MARKET DYNAMICS
The increasing number of mobile applications is the primary factor that driving the growth of in-app advertising market. The growing popularity of e-commerce and a rapidly growing trend of online advertising are further propelling the market growth. In-app advertising provides enhanced consumer experience than display advertising, which accelerates the growth of the market. An increasing number of the smartphone are led to increasing use of various mobile application that is expected to drive the growth of the in-app advertising market.
MARKET SCOPE

The "Global In-app Advertising Market Analysis To 2028" is a specialized and in-depth study of the in-app advertising industry with a special focus on the global market trend analysis. The report aims to provide an overview in-app advertising market with detailed market segmentation by type, platform, application, and geography. The global in-app advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading in-app advertising market players and offers key trends and opportunities in the in-app advertising market.
MARKET SEGMENTATION
The global in-app advertising market is segmented on the basis of type, platform, application. On the basis of type the market is segmented as banner ads, interstitial ads, rich media ads, video ads, native ads). On the basis of platform the market is segmented as android, iOS, others. On the basis of application the market is segmented as online shopping, payment and ticketing, gaming, entertainment, messaging, others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global in-app advertising market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The in-app advertising market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting in-app advertising market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the in-app advertising market in these regions.
MARKET PLAYERS
The reports cover key developments in the in-app advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from in-app advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for in-app advertising in the global market. Below mentioned is the list of few companies engaged in the in-app advertising market.
The report also includes the profiles of key in-app advertising companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Amobee, Inc.
- BYYD Inc
- Chartboost
- Facebook, Inc.
- Flurry
- Google LLC
- InMobi
- Microsoft Corporation
- Tapjoy, Inc.
- Verizon
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.