Immersive technology is an analytical technology that expands reality or creates a new reality by taking advantage of 360 space. Immersive technology helps users to look in any direction and see content. Immersion technology expands reality by overlaying digital images into the user environment. This creates a new reality by completely shutting down the user from the rest of the world and immersing them in a digital environment. It includes augmented reality, virtual reality, mixed reality, holography, telepresence, and digital twin.
MARKET SCOPE
The "Global Immersive technologies Market Analysis to 2028" is a specialized and in-depth study of the Immersive technologies market with a special focus on the global market trend analysis. The report aims to provide an overview of Immersive technologies market with detailed market segmentation by component, technology, application, industry, and geography. The global Immersive technologies market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Immersive technologies market players and offers key trends and opportunities in the Immersive technologies market.
MARKET SEGMENTATION
- The global Immersive technologies market is segmented on the basis of component, technology, application, industry.
- On the basis of component, the market is segmented as hardware, software, services.
- On the basis of technology the market is segmented into virtual reality, augmented reality, and mixed reality.
- On the basis of application, the market is segmented as training & learning, emergency services, product development, and sales & marketing.
- On the basis of industry, the market is segmented as healthcare, education, retail & ecommerce, gaming, construction, and others.
MARKET DYNAMICS
Drivers:
- Proliferation of smartphones.
- Technological development, emergence of consumer VR, and reducing selling price of IoT devices are expected to drive growth of immersive technology market.
Restraints:
- Lack of content and health-related issues such as hygiene, motion sickness, and lack of comfort may restrain immersive technology market growth.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The Immersive technologies market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the Immersive technologies market in these regions.
IMPACT OF COVID-19 ON IMMERSIVE TECHNOLOGIES MARKET
The COVID-19 pandemic has negatively affected the global Immersive technologies market. The prioritization of healthcare and goals of curbing the disease from spreading in countries has slashed the budgets of renewable energy schemes. Reliance on solar modules and panels imported from China has affected the industry at large. The effect of the pandemic on auction bids and installations can derail future renewable energy investments. Policy changes that usher in flexibility in current models of electricity systems and calculate for losses during cloud cover and wind gusts can push the industry towards new horizons.
MARKET PLAYERS
The report covers key developments in the Immersive technologies market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from IOT in warehousemarket market are anticipated to lucrative growth opportunities in the future with the rising demand for Immersive technologies market in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the Immersive technologies market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- EON Reality, Inc.
- HCL Technologies Limited
- The Samsung Group
- Zeality Inc.
- Oculus (Facebook Technologies, LLC.)
- Immersive Technologies Pty Limited
- AVEVA Group PLC
- CM Labs Simulations Inc.
- VI-grade GmbH
- Lockheed Martin Corporation