hard seltzer Market

The hard seltzer market is projected to reach US$ 4,355.46 million by 2028 from US$ 2,500.82 million in 2021; it is expected to grow at a CAGR of 8.2% from 2021 to 2028

Market Overview

The process of creating hard seltzers involves combining carbonated water infused with flavorings and alcohol, typically resulting in a low alcohol volume of around 5%. These beverages are also recognized for their reduced calorie and sugar content, which has contributed to their increasing appeal among health and fitness-conscious individuals worldwide, particularly due to mounting concerns over obesity. The hard seltzer market has seen significant growth in recent years, and there are several factors driving this trend. One major driver is the increasing demand for low-calorie, low-alcohol content beverages among health and fitness-conscious consumers. Hard seltzers are perceived as a healthier alternative to traditional beer and cocktails due to their lower calorie and sugar content. Additionally, the rising popularity of social media has boosted the marketing and promotion of hard seltzers, with influencers and celebrities endorsing these beverages and sharing their experiences online.

Market Segmentation

The hard seltzer market is classified into various distribution channels, including supermarkets and hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets and hypermarkets division dominated the market share, but during the forecast period, the online retail segment is anticipated to demonstrate the highest compound annual growth rate (CAGR). Shopping via online retail provides convenience, as consumers can browse and purchase from a wide variety of products, while also benefitting from substantial discounts. Furthermore, e-commerce portals offer comprehensive product information, including user reviews, to facilitate informed decision-making among buyers. With the advent of the COVID-19 pandemic, online retail channels gained significant popularity, owing to their home delivery services.

The global hard seltzer market is segmented into North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and South America (SAM) based on region. North America held the largest market share in 2020, while Asia-Pacific is expected to experience the highest compound annual growth rate (CAGR) during the forecast period. The North America hard seltzer market is experiencing significant growth due to various factors, including a robust food and beverage industry, modern retail landscape, potential customer base, and a wide range of products available in the regional market. Additionally, popular brands such as Truly and White Claw are operating in the region.   

Key Companies

Several companies are active in the hard seltzer market, including but not limited to Anheuser-Busch INBEV, Constellation Brands, Inc, Heineken N.V., Kona Brewing Co., Kopparberg, Lift Bridge Brewing Co., Mark Anthony Brands International, Molson Coors Beverage Company, Oskar Blues, and The Boston Beer Company.

The size of the hard seltzer market has been determined using primary and secondary sources. The research process began with extensive secondary research to gather qualitative and quantitative information from internal and external sources about the market. To further validate the data and gain analytical insights into the topic, multiple primary interviews were conducted with industry experts, including VPs, business development managers, market intelligence managers, and national sales managers, as well as external consultants such as valuation experts, research analysts, and key opinion leaders, who specialize in the hard seltzer market.