Hair straightener is one of the hair styling product that has been enduring higher demand from its target consumers. Hair straighteners are typically used to straighten curly or wavy hairs and also provides shiny texture for a long period of time. The key functionality and some features of the product helps to increase the growth of hair straightener market.
MARKET DYNAMICS
The global hair straightener market is expected to grow at significant rate during the forecast period. Desire for proper hairstyle and rise in concern of maintaining quality of hair are the key factors responsible for the growth of market. In todays world, customer belives that hairstyle provides an identity to their overall look, so they have been taking corrective steps and measures to look good. The influence associated to the fashion industry by the wide-scale use of apparels, cosmetics and hair care products customers specifically the women are very particular about a hairstyle that goes with the trend. Increase concern among the men to maintain proper hairstyle for a long period of time has led to demand for such hair straightener products. Moreover, the rise in dual household income and personal disposable income and ever-growing corporate culture among women are some of the key factors driving the growth of hair straightener market over the forecast period. The market is a perfect competition market with the presence of numerous market players and buyers. The market players are competing based on price, design of the product, and quality.
MARKET SCOPE
The "Global Hair Straightener Market Analysis to 2028" is a specialized and in-depth study of the Consumer Goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the hair straightener market with detailed market segmentation by plate type and distribution channel. The global hair straightener market is expected to rise during the forecast period. The report provides key statistics on the market status of the leading hair straightener market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global hair straightener market is segmented on the basis of plate type and distribution channel. Based on plate type, the global hair straightener market is segmented into ciramic, titanium and tourmaline.On the basis of distribution channel, the market is bifurcated into supermarkets and hypermarkets, speciality stores, online retail, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global hair straightener market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South & Central America. The hair straightener market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the hair straightener market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the hair straightener market in these regions.
MARKET PLAYERS
The report covers vital developments in the hair straightener market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from the hair straightener market are anticipated to lucrative growth opportunities in the future with the rising demand for hair straightener in the global market. Below mentioned is the list of few companies engaged in the hair straightener market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the hair straightener market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.
- Koninklijke Philips N.V.
- Dyson Ltd.
- HIS Professionals
- GELOON Electronic Co. Ltd.
- Spectrum Brands Inc.
- Cortex USA Inc.
- Conair Group Ltd.
- Revlon
- Baurer GmbH
- Panasonic Corporation
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