Hair masks are hair care formulations made with butter, oils, and other nourishing ingredients used in hair treatment. In general, the nourishments and benefits offered by hair masks outweigh the benefits of using average hair conditioners and shampoos. Hair masks are used in treating dry, frizzy, damaged hair. Hair masks are increasingly gaining importance owing to rising awareness about air pollution and its harmful effects on hair health.
MARKET DYNAMICS
Rising consumer awareness about hair mask products as having restorative and rejuvenating properties has increased the sales of hair masks by multiple folds. Consumers have started to view hair masks as a deep conditioning treatment, which has a holistic effect on hair health. As consumers ditch the conventional hair care products such as shampoos and conditioners and seek products free from harsh chemicals, the demand for natural hair masks is anticipated to grow in the forecast period. The promotion of hair mask products by television celebrities and actresses in TV advertisements and social media as having a favorable effect on hair health has attracted consumer attention towards hair mask products. A number of advertisement campaigns targetting young women have resulted in higher uptake of hair mask products.
MARKET SCOPE
The "Global Hair Mask Market Analysis to 2028" is a specialized and in-depth study of the chemicals and materials industry with a special focus on the global market trend analysis. The report aims to provide an overview of the hair mask market with detailed market segmentation by nature, end user, distribution channel, and geography. The global hair mask market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading hair mask market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global hair mask market is segmented on the basis of nature, end user, and distribution channel. On the basis of nature, the hair mask market is segmented into conventional and organic. The hair mask market on the basis of end user is classified into household and commercial. Based on the distribution channel, the global hair mask market is divided into supermarkets and hypermarkets, specialty stores, online, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global hair mask market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The hair mask market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the hair mask market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely; North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the hair mask market in these regions.
MARKET PLAYERS
The reports cover key developments in the hair mask market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from the hair mask market are anticipated to lucrative growth opportunities in the future with the rising demand for hair mask in the global market. Below mentioned is the list of few companies engaged in the hair mask market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the hair mask market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the key development in the past five years.
- Avalon Natural Products, Inc.
- Aveda Corporation
- Cobiosa Industrias Asociadas S.L.
- COTY INC.
- DAVINES P.I.
- Henkel Corportation
- L'Or?al Inc.
- Leonor Greyl USA
- Procter and Gamble
- Unilever Inc.
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the existing study.