Guarana also known as Paullinia cupana or Brazilian Cocoa is a woody perennial shrub mainly found in Brazil and other regions of the Amazon. It is best known for the seeds, which are about the size of a coffee bean. It has high content of caffeine and thus used as stimulant in many products in liquid or powdered form. Even the seed extract of guarana are used for various purposes. Guarana contains B vitamins, vitamin C, minerals and antioxidants. Various medicinal and antioxidant properties of guarana help to treat various diseases such as cardiac issues, fatigue & weakness, low blood pressure, headache and joint pain among others. In addition, guarana is also used while preparing beverages such as fruit juice based drinks, energy drinks and confectioneries as a flavoring ingredient. It is used in dietary supplements which include weight loss products and others. The various health benefits offered by guarana are expected to trigger the market growth during the forecast period.
MARKET DYNAMICS
The global guarana market is growing at a significant pace owing to driving factors such as increase in health awareness and consumption of healthy food & beverages among global consumers. Guarana is mainly used as a natural energizer, flavoring agent for beverages and as a component in natural weight loss products. The growing demand of these products have incresed the sales of guarana infused products in recent years. In addition, it acts as a natural anesthetic, thereby help to reduce constant pains such as headaches and migraines. Guarana also help in improving mental health and intellectual performance and thus is also used in dietary supplements. The growing consumption of dietary supplements in order to control and prevent diseases such as obesity, blood pressure and high cholesterol is expected to drive demand for guarana indirectly. However, factors such as high prices of guarana and several side effects such as anxiety, dizziness, increased urination, insomnia and others caused due to over dosage are restraining the market growth. Nonetheless owing to its anti-ageing & cellulite treating properties guarana is used in skin care products such as moisturizers, sensitizers, conditioners, shampoo etc. The growing consumer's inclination towards natural & organic skin care products will provide great opportunities to guarana manufacturers in near future.
MARKET SCOPE
The "Global Guarana Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the guarana market with detailed market segmentation by form, application and geography. The global guarana market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading guarana market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global guarana market is segmented on the basis of form and application. On the basis of form, the guarana market is segmented into liquid and powder. On the basis of application, the market is bifurcated into, confectionary products, beverages, dietary supplements and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global guarana market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The guarana market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the guarana market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the guarana market in these regions.
MARKET PLAYERS
The reports cover key developments in the guarana market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from guarana market are anticipated to lucrative growth opportunities in the future with the rising demand for guarana in the global market. Below mentioned is the list of few companies engaged in the guarana market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the guarana market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- AmBev SA
- A R De Sousa Ribeiro & Cia Ltda
- Duas Rodas Industrial Ltda
- Herboflora Produtos Naturais Ltda
- Iris Trade Inc.
- Natural Amazon Herbs Producao De Extratos Ltda.
- Nutra Green Biotechnology Co., Ltd
- Prover Brasil for Export Ltda.
- The Green Labs LLC
- Vitaspice Brasil Ltda
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