Goji Berries are the fruits of the goji plants or wolfberry. It is also known by several names like boxthorn, wolfberry, and matrimony vine. It is a bright orange, red berry that comes from a shrub known as Lycium genus. It has been used in Tibet because of its health benefit like improving brain activity, proper functioning of the immune system, and prevent aging. Goji berries are a good source of vitamins and minerals including fiber, vitamin A and C, iron, zinc, antioxidants and it also contain all eight essential amino acids which provide 10 percent of your daily protein.
MARKET DYNAMICS
The main driver of the goji berry market is the health benefits that it provides. The fruits are being increasingly used in digestive supplement products and weight management because they are a good source of fiber and low in fat and calories. Due to the changing lifestyle, people are suffering from various diseases like diabetes, hypertension, anxiety disorders, and common ailments like fever and cold, and thus they are opting for products like goji berries, which are ideal for these problems. The major drawback for this market is regulatory restrictions placed by North America and Europe on goji berries import and labeling.
MARKET SCOPE
The "Global Goji berriesMarket Analysis to 2028? is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the goji berries market with detailed market segmentation by product type, end use, distribution channel and geography. The global goji berries market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading goji berries market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global goji berries market is segmented on the basis of product type, end use, and distribution channel. On the basis of product type the global goji berriesmarket is segmented into fresh, dried, juice, powdered, and frozen. By end use the goji berries market is classified into food and beverage, pharmaceuticals, nutraceuticals, personal care and cosmetics, and others. Based on distribution channel the global goji berriesmarket is segmented into hypermarkets/ Supermarkets, Specialty stores, convenience stores, online retail, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global goji berries market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The goji berries market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the goji berries market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the goji berries market in these regions.
MARKET PLAYERS
The reports cover key developments in the goji berries market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from goji berries market are anticipated to lucrative growth opportunities in the future with the rising demand for organic shrimps in the global market. Below mentioned is the list of few companies engaged in the goji berries market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the goji berries market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Shaanxi NHK Technology Co.
- Navitas Naturals
- Unicorn Superfoods
- The Berry Company
- Gojix Ltd.
- Ningxia Red-goji berry trade Co., Ltd.
- Organicway
- Alovitox
- Vantasty
- Goji Berry Farm??
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