The gluten-free breakfast cereals market is expected to grow from US$ 13 billion in 2022 to US$ 16 billion by 2028; it is expected to grow at a CAGR of 6% from 2022 to 2028.
Gluten-free breakfast cereals are made from processed grains and are enriched with vitamins and minerals. They are commonly eaten with milk, yogurt, fruit, or nuts. Gluten-free breakfast cereals are usually sold as ready-to-eat (RTE) products or hot cereals (HC). A cereal derived from a gluten-containing grain can be labeled as “gluten-free” if it has been processed to remove gluten and if the consumption of that cereal results in less than 20 ppm of gluten in the food.
MARKET DYNAMICS
The rising incidence of irritable bowel syndrome (IBS) and celiac disease propels the demand for gluten-free products across developed and developing countries. A person suffering from IBS is sensitive to gluten, and gluten consumption aggravates the problems. The prevalence of these diseases is on the rise in developed countries from North America and Europe, including the US, Canada, Germany, and France. Awareness about healthy nutrition encourages informed decisions regarding purchasing and consuming cereals, grains, etc.
MARKET SCOPE
The "Global Gluten-Free Breakfast Cereal Market Forecast to 2028" is a specialized and in-depth study of the gluten-free breakfast cereals market with a special focus on global trend analysis. The report aims to provide an overview of the gluten-free breakfast cereals market with detailed segmentation. It provides key statistics on the status of leading market players, and highlights major trends and opportunities in the market.
MARKET SEGMENTATION
The global gluten-free breakfast cereals market is segmented into product type, category, and distribution channel. Based on product type, the market is segmented into hot cereals and ready-to-eat cereals. By category, the market is bifurcated into organic and conventional. In terms of distribution channel, the gluten-free breakfast cereals market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others.
REGIONAL FRAMEWORK
The global gluten-free breakfast cereals market is segmented into five major regions—North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. The report entails an analysis and forecast of the market in 18 countries, along with current trends and opportunities prevailing in the major regions.
North America dominated the gluten-free breakfast cereals market in 2021, which can be attributed to the rising prevalence of the celiac disease across the region. According to the Celiac Disease Foundation, more than 3 million Americans have celiac disease. Additionally, prevalence of the celiac disease has increased 4- or 5-fold since 1950 due to unknown reasons.
Thus, the high demand for gluten-free products bolsters the gluten-free breakfast cereals market growth across the region.
Source: The Insight Partners Analysis
The report analyzes factors such as drivers, restraints, opportunities, and future trends that impact the gluten-free breakfast cereals market. It also provides an exhaustive Porter's five forces analysis, highlighting the factors influencing the market in these regions.
IMPACT OF COVID-19 PANDEMIC
The COVID-19 pandemic has had a mixed impact on the gluten-free breakfast cereals market. The imposition of the lockdown temporarily discontinued various manufacturing activities, resulting in a decrease in supply, which substantially impacted the gluten-free breakfast cereals market. In addition, travel restrictions led to many difficulties in the transportation of raw materials, adversely impacting the global economy. Amid this crisis, consumers have become highly concerned about their health and fitness, which has dramatically increased the demand for gluten-free breakfast cereals.
In 2021, the marketplace witnessed growth as governments of various countries announced the relaxation of several restrictions, including lockdowns. Manufacturers resumed their operations at full capacities, which helped them overcome the demand and supply gap. Many manufacturers expanded their production capacities to meet the rising consumer demand for gluten-free breakfast cereals.
E-commerce played a significant role during the COVID-19 pandemic as the shutdown of brick-and-mortar stores compelled consumers to purchase various products via online platforms. The sales of gluten-free breakfast cereals increased through online stores as these platforms provided home delivery services during lockdowns. Thus, consumers are expected to continue purchasing gluten-free breakfast cereals through online portals, which is further anticipated to favor the growth of the market during the forecast period.
MARKET PLAYERS
The reports sheds light on key organic and inorganic growth strategies in the gluten-free breakfast cereals market. Various companies are focusing on organic growth strategies such as product launches, product approvals, patents, and events. Inorganic growth strategy activities witnessed in the market are acquisitions, partnerships, and collaborations. These activities have encouraged businesses to undertake expansion of their operations and the customer base.
The report includes profiles of key companies operating in the gluten-free breakfast cereals market, along with their SWOT analysis and market strategies. It also focuses on leading industry players emphasizing their company profiles, components and services offered, financial information of the last three years, and key development in the past five years.
The list of a few key companies operating in the gluten-free breakfast cereals market is mentioned below:
- General Mills Inc.
- Kellogg's Company
- Nestlé SA
- Bob’s Red Mill Natural Foods
- Nature's Path Foods
- Hometown Food Company
- purely Elizabeth
- The Quaker Oats Company
- Quinoa Corporation
- Gluten-Free Prairie
The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the existing study.