MARKET INTRODUCTION

Functional drinks are those drinks which are non-alcoholic and ready to drink beverages which includes non-traditional ingredients. A functional drink is defined as a drink which typically made to promote a health benefit. These drinks includes ingredients such as herbs, vitamins, minerals, nootropics, amino acids, or additional raw fruit or vegetables. The most common functional drinks are sports and performance drinks, functional milk, yogurt and dairy drinks, energy drinks, ready to drink tea ad other functional beverages.

MARKET DYNAMICS

The The functional drink market has witnessed significant growth owing to factors such as rising awareness towards health along with the introduction of new products and flavors. Further, the availability of a wide range of functional drinks is expected to boost the demand for the functional drink market. However, the high cost associated with a functional drink is projected to hamper the functional drink market growth over the projected period. Nevertheless, the increase in focus towards research and development activities is further expected to fuel the growth of the market.

MARKET SCOPE

The "Global Functional Drink Market Analysis to 2027" is a specialized and in-depth study of the food and beverage industry with a special focus on the global market trend analysis. The report aims to provide an overview of the functional drink market with detailed market segmentation by type, distribution channel, and geography. The global functional drink market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading functional drink market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global functional drink market is segmented on the basis of type and application. On the basis of type, the functional drink market is segmented into energy drinks, sports drinks and nutraceutical drinks. On the basis of distribution channel, the functional drink market is segmented into offline stores and online stores.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global functional drink market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The functional drink market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the functional drink market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the functional drink market in these regions.

MARKET PLAYERS

The reports cover key developments in the functional drink market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from functional drink market are anticipated to lucrative growth opportunities in the future with the rising demand for functional drink in the global market. Below mentioned is the list of few companies engaged in the functional drink market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the functional drink market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

- Campbell Soup
- Danone SA
- Monster Beverage Corporation
- Nestl?
- OtsU.K.a Holdings Co., Ltd
- PepsiCo
- Red Bull GmbH
- Suntory Group
- The Coca-Cola Company
- Unilever