Fruit tea is a sort of functional beverage that combines the sweetness of exotic fruits with herbs, spices, and earthy teas. It is used as a substitute for sugary and caffeinated drinks. Fruit teas are more popular among the youthful population, who are more inclined to prefer specialty beverages such as green tea and fruit tea than the old age population.
MARKET SCOPE
The "Global Fruit Tea Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the fruit tea market with detailed market segmentation by product form, product type, distribution channel, and geography. The report provides key statistics on the market status of the leading fruit tea market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on product form, the global fruit tea market is segmented into powder, ready to drink, and instant premixes.
- Based on product type, the global fruit tea market is segmented into traditional, sweetned, unsweetened, and flavored.
- On the basis of distribution channel, the market is segmented into supermarkets and hypermarkets, specilaty stores, online, and others.
MARKET DYNAMICS
Drivers
- Growing popularity of fruit-flavored tea products with low caffeine content among health-conscious consumers is significantly driving the market growth.
- The shifting consumer preference toward customized tea gift sets along with the growing importance of a healthy lifestyle, is significantly contributing to the expansion of the fruit tea market.
- The fruit tea market is driven by Millennials and wellness enthusiasts, who have become selective about their dietetic choices, constantly explore new varieties and flavors of fruit tea products.
- Also, both occasional and daily tea consumers are gradually shifting toward fruit-infused products owing to their numerous health benefits is propelling the demand of fruit tea in the market.
Restraints
- The widespread consumption of beverages such as coffee and high prices of fruit tea as compared to regular tea may impede the growth of the market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The fruit tea market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the fruit tea market in these regions.
IMPACT OF COVID-19 ON FRUIT TEA MARKET
Various governments throughout the world have instituted tight lockdown and social isolation measures. Market closures decreased eating out habits, and a drop in demand for various food and beverages have all contributed to the market's decline. The food services sector, as well as other food industries such as the bakery sector, beverage servings, and dairy, are seeing a significant reduction in revenue generation. Since January 2020, the food services sector and other food industries such as bakery, beverage servings, and dairy have seen a significant decrease in revenue generation, resulting in lower sales of fruit tea.
MARKET PLAYERS
The report covers key developments in the fruit tea market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from fruit tea market are anticipated to lucrative growth opportunities in the future with the rising demand for fruit tea in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the fruit tea market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Bettys and Taylors of Harrogate Ltd.
- Dilmah Ceylon Tea Company PLC
- Hain Celestial
- Harney and Sons Fine Teas
- Martin Bauer Group
- Stash Tea
- Tata Consumer Products
- The Bigelow Tea Company
- TIESTA TEA
- Unilever
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.